70 / 100

BizScore

How we score
61
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
83
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Birch & Willow Spa

Birch & Willow Spa is a Day Spa in Branson, MO, located at 4524 Gretna Rd. The business provides massage, facials, body treatments, lashes, brows, hair, nails, and waxing services. It serves clients seeking relaxation through a holistic approach, offering amenities such as a co-ed locker room, the Mysa lounge, a far infrared dry sauna, and rejuvenating showers with provided shampoo, conditioner, and body wash. The spa also offers memberships, gift cards, and private group rentals. It holds a rating of 5.00 based on 4524 reviews. Birch & Willow Spa was founded in 2021 by mother-daughter team Jodi Lilly and Jami Kysar, both licensed massage therapists with 20 and 16 years of industry experience respectively. The spa opened its doors on November 17, 2022, following a complete build-out. The team includes spa manager Jazmín, lead esthetician and massage therapist Amber, estheticians Alyson and Rachel, and other service providers hand-picked for their expertise. The spa offers specific massage options including Relaxation Massage, Therapeutic Massage, and Prenatal Massage, with choices of relaxing, rapid relief, or unscented oils. Therapists can perform couples treatments in a dedicated room at no extra charge if the services are of equal length. The business does not remove dip polish or acrylics. The business maintains a strong local reputation, reflected in consistently high customer ratings and an established track record built on a large base of customer reviews. Clients frequently highlight the attentive service, comfortable amenities like robes and slippers, and the personalized care provided by the staff. Birch & Willow Spa combines professional wellness expertise with a welcoming environment, making it a trusted destination for relaxation and self-care in Branson.

Birch & Willow Spa sits on Gretna Rd in Branson, Missouri, about a quarter mile from Chopper Charter Helicopter Tours and The New Americana Theatre.

BizScoreAI gives the business a Discoverability score of 100 out of 100, which ensures AI crawlers can find every page of the website so the business can be recommended. The Technical score is 97 out of 100, meaning the website is secure and indexable for search engines to read without errors.

Score Summary

BizScoreAI scanned the website birchandwillowspa.com on July 14, 2026. Birch & Willow Spa has a BizScore of 70 out of 100.

  • AI Visibility61 out of 100
  • SEO83 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 76, Technical 97, Performance 79, Content 81.

Strengths: 10 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Local Multimedia, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Birch & Willow Spa

AI Visibility Score

How visible is this business to AI-powered search engines

61 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
70/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
Third-Party Review Links
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
76/100
Technical
97/100
Performance
79/100
Content
81/100

Ways to improve this score

Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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