Run a free full auditChristopher Perkins - Thrivent is a Financial Planner in Winona, MN, located at 502 E Broadway St. The business serves clients in the Mississippi and Root River communities through offices in Winona, Caledonia, and Rushford. Christopher Perkins joined Thrivent in 2019 after working in credit unions, where he balanced checkbooks and refinanced debts. He holds a Bachelor of English Literature from the University of Wisconsin-Stevens Point and is FINRA Series 66 Uniform Combined State Law certified. He helps clients with building credit, reducing debt, and planning for retirement.
Perkins works with Tom Bjerke and Teri McNally as part of Southeast MN Consultants. Bjerke has over 20 years of experience at Thrivent and prior experience in local small business. McNally joined in 2022 after 26 years as a teacher at Winona Middle School. The team runs educational workshops each year on retirement planning, tax efficiency, Social Security timing, and leaving a legacy. They serve more than 2,000 members in the region.
Perkins has led Dave Ramsey's Financial Peace University and served on the board for Riverway Learning Community. He is an Elder for Community Bible Church and on the Financial Ministry Team at Pleasant Valley Church. He has volunteered with the Warming Center, Habitat for Humanity, and Volunteer Services. Through Thrivent, he and his family have raised thousands of dollars for these organizations and others.
The business operates with a not-for-profit, member-owned ethos. It provides financial guidance and educational resources to residents of Winona, MN, focusing on financial literacy and community support.
The office sits on E Broadway St, about 0.1 miles from East Broadway Street and near the Winona Fire Department, which is 0.2 miles away. It is also close to the Watkins Heritage Museum and the East End Rec Center, both located roughly 0.3 miles from the location.
BizScoreAI gives the business a Performance score of 77 out of 100. This measures how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking. The business also receives a Discoverability score of 75 out of 100. This measures whether AI crawlers are allowed in and can find every page of the website, the first step before any AI assistant can recommend the business.
BizScoreAI scanned the website connect.thrivent.com on July 15, 2026. Christopher Perkins - Thrivent has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 30, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 73, Technical 80, Performance 70, Content 50.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Winona, MN · Financial Planner in Minnesota · Businesses in Minnesota
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