Run a free full auditHealth Insurance Services is an Insurance Agent in Willmar, MN. The family‑owned agency provides health insurance options, including Medicare, Mnsure, and group plans, to individuals and families throughout Willmar and the surrounding areas. Services cover the full Medicare enrollment process, assistance with Social Security applications, and guidance on retirement benefits, with a focus on selecting the right plan from six represented carriers that offer 54 plans locally. The business operates at no cost to clients, and it holds a perfect 5.00 rating from reviewers.
Founded in 1950 by Don Kuehl, the company moved to Willmar in 1968 and has grown through four office relocations, settling in its current Skylark Shopping Center location in October 2015. Health Insurance Services emphasizes personalized, free consultations and offers a wide range of plans to meet unique health needs. The team is described as passionate and dedicated to helping clients navigate the “Medicare maze,” from signing up for Parts A and B to choosing Medicare Advantage and prescription drug coverage. Hours are Monday through Friday, 9 a.m. to 5 p.m., and the office provides free personalized quotes.
The office sits on 1st Street South, just steps from the main road itself. It is a short walk of about a tenth of a mile to Nelson Clinic and Rehabilitation Care, and roughly two‑tenths of a mile to the Uptown Willmar shopping mall. Nearby roads include 19th Avenue South and 19th Avenue Southwest, each about two‑tenths of a mile away, while Focus House‑Willmar Public Schools lies within three‑tenths of a mile.
With a legacy of more than seven decades and a free‑service model, Health Insurance Services stands out as a trusted insurance agent delivering reliable health coverage to the Willmar community.
BizScoreAI scanned the website healthinsuranceservices.com on August 22, 2026. Health Insurance Services has a BizScore of 69 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 70, Technical 97, Performance 81, Content 85.
Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
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