Stone Arch Law Office, PLLC of South St. Paul

Estate Planning Attorney South St. Paul, MN
73 / 100

BizScore

How we score
67
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
83
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Stone Arch Law Office, PLLC of South St. Paul

Stone Arch Law Office, PLLC of South St. Paul is an Estate Planning Attorney in South St. Paul, MN, located at Penn Ave S. The firm assists clients with wills, trusts, and elder law guidance. Specific services include revocable trusts, irrevocable trusts, probate administration, trust administration, guardianship and conservatorship, and estate tax planning. The practice serves clients in Minneapolis, Woodbury, Minnetonka, and surrounding areas. The business holds a 5.00 rating based on customer reviews.

The firm’s attorneys, including Managing Partner Rory S. Morse and Attorney Tony Johnson, focus on creating estate plans that provide peace of mind and protect family legacies. Johnson has been practicing law since 2006, bringing nearly two decades of experience in estate planning, probate, and trust administration. Morse draws on a background in philosophy and law to help clients feel secure in their planning and to guide families through the administration of estates. The team also includes attorneys Brook Ostrem and Cassandra L. Ely, alongside staff such as Estate Planning Director Philip Ruce and Client Services Director Meg DeFrance.

Stone Arch Law Office emphasizes clear communication and practical guidance. The firm commits to returning phone calls within 24 hours on weekdays, providing up-front cost options, and using plain language to help clients understand their trusts or estate plans. The attorneys aim to minimize the stress of the probate process and ensure that loved ones receive the best possible care. The firm also engages in community support, sponsoring organizations that empower young women and bring families together.

Clients have highlighted the team as personable and professional, noting that the attorneys answer questions in a timely manner and work well to achieve specific family goals. The firm is recognized for helping individuals establish trusts that meet unique needs and protect assets from creditors and litigation. This strong reputation is reflected in the 5.00 rating from customers who have reviewed the business.

Stone Arch Law Office, PLLC of South St. Paul combines experienced legal counsel with a client-focused approach to estate planning in South St. Paul, MN.

BizScoreAI gives Stone Arch Law Office, PLLC a Content Quality score of 100 out of 100, meaning the website answers customer questions and describes its pages clearly so AI assistants can quote it directly. The firm also receives an On-Page score of 85 out of 100, which shows that page titles, headings, and descriptions are set up to match the searches customers actually make.

Services:

  • Estate Planning
  • Irrevocable Trusts
  • Probate
  • Revocable Trusts
  • Wills

Score Summary

BizScoreAI scanned the website stonearchlaw.com on September 25, 2026. Stone Arch Law Office, PLLC of South St. Paul has a BizScore of 73 out of 100.

  • AI Visibility67 out of 100
  • SEO83 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 18 of 20 points.

Website audit sub-scores (out of 100): On-Page 90, Technical 91, Performance 66, Content 84.

Strengths: 10 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Hyperlocal Targeting, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Stone Arch Law Office, PLLC of South St. Paul

AI Visibility Score

How visible is this business to AI-powered search engines

67 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
90/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
90/100
Technical
91/100
Performance
66/100
Content
84/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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