54 / 100

BizScore

How we score
38
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
69
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Hirshfield's Roseville

Hirshfield's Roseville is a Painter in Roseville, MN, located at 1955 County Road B2 W Ste 8. The store provides paints, stains, wood finishes, sundries, and wallcoverings to residential and commercial customers. It carries brands including Hirshfield's Paint, Benjamin Moore, Farrow & Ball, Proluxe, WOODLUXE by Benjamin Moore, Ready Seal, Old Masters, Wooster Brush, 3M Products, Corona Brushes, Handy Paint Pail, York, Rifle Paper, Brewster, Thibaut, A-Street Prints, and William Morris. Customers can book in-home consultations with professional Color Stylists for interior or exterior projects. The business operates a free membership program and serves numerous zip codes in the region. It holds a rating of 4.60 based on customer reviews.

The location is situated a block from the Roseville Post office, next to the old Schneiderman’s Furniture (now Restoration Hardware Outlet), and near REI. Store hours are Monday through Friday from 7:00am to 6:00pm, Saturday from 8:00am to 4:00pm, and Sunday from 10:00am to 4:00pm. The store offers in-store color help with tinting capabilities for 5,020 colors in demo-sized pints. Online and virtual consultations are available via FaceTime or Google Duo, where experts mail color swatches. The business also provides a digital design team to help visualize color options from uploaded photos.

Hirshfield’s operates full-service decorating centers with an extensive selection of paints, wallcoverings, fabrics, and window fashions. The Design Studio serves interior designers and specifiers with fabrics, wallcoverings, carpet, custom area rugs, custom furniture, and lighting. The company handles complex industrial applications for food and beverage processing plants, chemical plants, refineries, and waste water treatment facilities. Paint Manufacturing operates a 50,000 sq. ft. facility in north Minneapolis, producing 5,000 gallons of premium paint each day. The company states it has never used crystalline silica, mercury, lead, or any kind of carcinogenic material in its products. Old and used paint can be recycled at no charge at drop-off sites. Safety Data Sheets and Product Data Sheets are available for download.

Customers highlight the helpfulness and expertise of the staff, noting that employees provide clear advice drawn from extensive knowledge. Reviewers appreciate the speed and accuracy of service, including specific stain color matching and follow-up communication. The store’s approach to customer service includes acknowledging customers immediately and having staff check on them while they wait. The business has been serving customers since Frank Hirshfield opened his first store in 1894, focusing on solving customer problems and offering advice at high levels.

Hirshfield's Roseville combines its long history of providing specialized paint and decorating products with expert color consultation services for the Roseville community.

Hirshfield's Roseville is located on County Road B2 W in Roseville, Minnesota, about 0.3 miles from Herself Health and 0.4 miles from The UPS Store.

BizScoreAI gives the business a Technical score of 91 out of 100, which means the website is secure and indexable so search engines can read it without errors. The Discoverability score is 75 out of 100.

Score Summary

BizScoreAI scanned the website hirshfields.com on August 23, 2026. Hirshfield's Roseville has a BizScore of 54 out of 100.

  • AI Visibility38 out of 100
  • SEO69 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 91, Performance 67, Content 45.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Local Multimedia, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), Author Signals (warning).

Contact Hirshfield's Roseville

AI Visibility Score

How visible is this business to AI-powered search engines

38 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
57/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

69 /100
On-Page
71/100
Technical
91/100
Performance
67/100
Content
45/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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