49 / 100

BizScore

How we score
21
AI Visibility
17
AI Ready
—
AI Agent ReadinessNot audited yet
64
SEO Performance
100
Freshness
66
Google Rating
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Contact Information

Location

About Roycroft Design

Roycroft Design is an architect in Otsego, MN. The studio provides clients with a collaborative and holistic approach to design, focusing on building brands through smart, strategic solutions.

Since opening in 2003, the studio has utilized over 30 years of proven expertise to help businesses gain a competitive edge. As a full-service design studio, the team acts as a single resource for clients as they grow their enterprises. The studio's approach emphasizes understanding a client's unique vision, mission, and story before beginning the design process to ensure a clear and consistent brand identity. The small, nimble team works with a variety of clients ranging from new ventures and growing businesses to Fortune 500 companies. All design solutions carry the stamp of award-winning Creative Director Jennifer Roycroft Pires.

Located on Dodge Ave NW, the studio is situated near the Elk River Public Library and is a short drive from US Highway 169.

Roycroft Design is recognized for its ability to provide consistent, high-quality design solutions and for maintaining a successful track record of working with diverse business scales. The studio is known for building strong client relationships through accountability and easy communication.

With decades of expertise, Roycroft Design provides exceptional design solutions for businesses throughout the Otsego area.

Score Summary

BizScoreAI scanned the website roycroftdesign.com on June 11, 2026. Roycroft Design has a BizScore of 49 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility21 out of 100
  • SEO64 out of 100
  • Google rating3.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 2 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 83, Performance 69, Content 33.

Strengths: 2 checks passed. AI Crawler Access, AI Content Blocking.

Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Content Too Thin (failed), Meta Description (failed), Q&A Content (warning), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Roycroft Design

AI Visibility Score

How visible is this business to AI-powered search engines

21 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
30/100
AI Trust Signals
10/100

Ways to improve this score

llms.txt Missing
Structured Data
Content Too Thin
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
71/100
Technical
83/100
Performance
69/100
Content
33/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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