Carlton Insurance Agency

Insurance Agent Northfield, MN
47 / 100

BizScore

How we score
32
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
40
Freshness
96
Google Rating
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Contact Information

Location

About Carlton Insurance Agency

Carlton Insurance Agency is an insurance agent in Northfield, Minnesota, serving individuals and businesses with personalized coverage solutions. The agency specializes in auto, home, life, health, workers’ compensation, and business insurance, helping clients make informed decisions through expert guidance and tailored policies. With a strong reputation reflected in a 4.80 rating from customer reviews, the agency is known for its client-first approach and commitment to clear, supportive service. It serves the Northfield area and surrounding communities with both in-person and remote support.

The agency emphasizes a customer-centric philosophy, where agents take the time to understand each client’s unique needs and provide customized insurance solutions. While the website references a founding date of 1957 and a legacy in Southern California, the current location and service area are in Northfield, Minnesota. The agency’s focus remains on delivering dependable, accessible insurance services with a personal touch, supported by a team dedicated to long-term client relationships and trusted advice.

Carlton Insurance Agency is located on Heritage Drive, situated just a short distance from Heritage Park, approximately 0.1 miles away, and Hidden Valley Park, about 0.2 miles from the office. Nearby, the Hiawatha Pioneer Trail runs within 0.3 miles, and the Arcadia Charter School is located 0.4 miles from the office. The business is also near the Northfield Wifi tower, about 77 meters away, and Flaherty's Northfield Lanes, a sports center, located 0.4 miles from the office.

The agency’s high customer rating and consistent client feedback reflect its reliability and responsiveness in delivering insurance services. It stands out in the local market for its personalized approach, clear communication, and dedication to helping clients protect their homes, families, and businesses. With a strong presence in the community and a focus on long-term trust, Carlton Insurance Agency remains a dependable choice for insurance needs in Northfield.

Score Summary

BizScoreAI scanned the website carltoninsuranceagency.com on June 9, 2026. Carlton Insurance Agency has a BizScore of 47 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility32 out of 100
  • SEO66 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 42, Technical 85, Performance 82, Content 54.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Carlton Insurance Agency

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
20/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
42/100
Technical
85/100
Performance
82/100
Content
54/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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