Chuck Spaeth Ford, Inc.

Auto Dealer New Ulm, MN
58 / 100

BizScore

How we score
42
AI Visibility
53
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
100
Freshness
94
Google Rating
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Contact Information

Location

About Chuck Spaeth Ford, Inc.

Chuck Spaeth Ford, Inc. is an auto dealer in New Ulm, MN. The dealership provides a wide selection of vehicles, including new Ford models such as the F-Series, Mustang Mach-E, Explorer, Expedition, Bronco, Maverick, and Ranger, as well as Ford Certified Pre-Owned vehicles. They serve the New Ulm and Sleepy Eye areas, offering highly trained and certified service technicians to assist with vehicle maintenance and repairs. The dealership maintains a 4.70 rating.

With over 40 years of business, the dealership operates on a foundation of small-town values including work, faith, responsibility, and family. They offer a customer-centered atmosphere for those looking to browse inventory, explore financing options, or value a trade-in. Their Ford Certified Pre-Owned program provides peace of mind through 172-point inspections, CARFAX vehicle history reports, and comprehensive powertrain limited warranties.

Located on N Broadway St, the dealership is a short drive from the Brown County Fairground and North Market Park. It is situated near the Washington Learning Center and the New Ulm Fire Department.

Chuck Spaeth Ford, Inc. is known for its long-standing history of service and its commitment to the local community. The dealership stands as a reliable destination for automotive sales and professional service in New Ulm.

Score Summary

BizScoreAI scanned the website spaethford.com on July 15, 2026. Chuck Spaeth Ford, Inc. has a BizScore of 58 out of 100. The website audit behind the SEO score ran on October 30, 2026.

  • AI Visibility42 out of 100
  • SEO77 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 88, Performance 68, Content 63.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Chuck Spaeth Ford, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
87/100
Technical
88/100
Performance
68/100
Content
63/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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