Run a free full auditNew Prague Times is a Printing Service in New Prague, MN, located at 200 Main St E. It is the official newspaper for the City of New Prague, the City of Elko New Market, the City of Shakopee, and Independent School District 721. The publication is distributed weekly on Thursdays. Since 1977, it has been accompanied by The EXTRA, a total market coverage shopper distributed on weekends with a circulation of more than 13,000 homes. The business is part of Suel Printing Company, which also publishes The Montgomery Messenger, Lake Region Life, and The Source, an annual directory serving the New Prague area.
The New Prague Times began with the printing of its first edition on September 6, 1889, establishing a tradition of responsible journalism. The Montgomery Messenger, also part of the Suel Printing Company portfolio, was founded in 1888 by J. L. Barlow and C.T. Kelley. It was purchased in 1893 by J.J. Leonard, then sold in 1902 to Frank J. Svejda. On March 13, 1908, Peter J. Keohen and W. L. (Jim) Sery bought the Messenger. Following Jim Sery's death in 1923, his widow Mrs. Catherine Sery continued the business with Jerry F. Keohen, a U.S. Army veteran who began working at the newspaper in 1919. Mrs. Jerry F. (Helen) Keohen started as a bookkeeper in October 1923, later becoming a linotype operator and publisher. In 1954, Jerry F. Keohen Jr. became the business manager, and his son John J. Jake Keohen, a 1959 University of Minnesota School of Mortuary Science graduate, became editor, retiring in 2017. Pat Rynda also served as editor. Helen, John, and Jerry F. Keohen sold the Messenger to Suel Printing Company on May 19, 1988. The Lake Region Life traces its roots to 1883, publishing under various names including the Waterville Journal, Waterville Advance, Waterville Gazette, and Waterville Sentinel throughout its history.
New Prague Times holds a 4.30 rating based on customer reviews. The business stands among the strongest in its category locally, reflecting a positive rating from the customers who have reviewed it.
The New Prague Times continues to serve the community as a vital weekly publication in south-central Minnesota, maintaining its long-standing role as the official newspaper for New Prague and its surrounding areas.
New Prague Times is situated on Main St E in New Prague, MN, just steps from the United States Post Office and the Back and Neck Clinic of New Prague. The business is also located within a short distance of the New Prague Police Department and Mayo Clinic Health System New Prague.
SEOScanPRO awarded the business a perfect 100 out of 100 for its Schema & Structure score. This strength ensures the website carries structured data and clear headings, which AI assistants and search engines use to understand exactly what the business is and what it offers.
BizScoreAI scanned the website newpraguetimes.com on June 3, 2026. New Prague Times has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 23, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 49, Technical 54, Performance 68, Content 40.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.
Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (failed), XML Sitemap (warning), Author Signals (warning).
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