Shane Co.

Shane Co. is a Jewelry Store in Minnetonka, MN, located at 11300 Wayzata Blvd. The store offers engagement rings, wedding bands, necklaces, rings, bracelets, and earrings. Customers can work with jewelry consultants in store or online for guidance on hand-picked diamonds and colorful gemstones. The business provides an All-Inclusive Free Lifetime Warranty that covers all jewelry, including engagement ring center stones, and offers an Easy Trade-Up Program for style or carat changes. Consultants do not work on commission, and the store maintains consistent pricing without sales events.

Since 1929, the family-owned business has sourced stones directly. Third Generation Owner Tom Shane established this direct purchasing model, paying partners in cash to avoid interest costs. Jeweler craftsmen hand-set every engagement ring center stone in their Jeweler Workshops. The company adheres to the Kimberley Process to ensure diamonds are conflict-free and complies with vendor standards prohibiting human trafficking.

The store holds a rating of 4.60 based on customer reviews. Customers highlight the pressure-free shopping experience, the patience of staff in finding stones within budget, and the quality of craftsmanship in custom-made and repaired jewelry. The business is known for treating customers like family, a reputation rooted in the phrase "Your friend in the diamond business" first heard on radio in 1971.

Shane Co. combines its long-standing family tradition with a commitment to honest pricing and direct stone sourcing, providing Minnetonka residents with trusted engagement rings and fine jewelry.

The business sits on Wayzata Blvd about a tenth of a mile from Hopkins Crossroad and less than half a mile from Oberlin Park and Crane Lake.

BizScoreAI gives the website a Schema & Structure score of 100 out of 100, which helps AI assistants and search engines understand exactly what the business is and what it offers. The Performance score is 81 out of 100, meaning the site loads quickly to keep visitors on the page and aid search engine ranking.