56 / 100

BizScore

How we score
40
AI Visibility
44
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
100
Freshness
72
Google Rating
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Contact Information

Location

About Goodwill – Hopkins

Goodwill - Hopkins is a thrift store in Hopkins, MN. As a 501(c)3 nonprofit, the organization provides a variety of items for sale while simultaneously offering job training and customized career support designed to eliminate barriers to work and independence.

The mission of Goodwill-Easter Seals Minnesota is funded through the proceeds from thrift retail, e-commerce, grants, and financial contributions. The organization provides essential services such as industry-specific training, digital literacy, resume assistance, and family stability services. Their career and training resources include programs for automotive, business services, clean tech, construction, and the financial industry. Additionally, they offer specialized disability services, including disability benefits planning and navigating work with a disability. Beyond retail, the organization is committed to environmental sustainability, helping to divert millions of pounds from Minnesota landfills annually through donations and shopping.

Located on Hill St, the store is a short distance from the Blake Road train station and is near Blake School. It is also a short drive from Cottageville Park, Harley Hopkins Park, and Minnesota State Highway 7.

The business is recognized for its well-documented information and its long-standing commitment to the community, having been creating career possibilities since 1919.

Goodwill - Hopkins serves the local community by providing affordable shopping opportunities that directly fund vital career and training resources in Hopkins.

Score Summary

BizScoreAI scanned the website goodwilleasterseals.org on June 13, 2026. Goodwill - Hopkins has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility40 out of 100
  • SEO74 out of 100
  • Google rating3.6 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 3 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 16 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 85, Performance 61, Content 68.

Strengths: 6 checks passed. AI Content Blocking, Rich Schema Types, AI-Parseable Headings, About/Team Page, XML Sitemap, Author Signals.

Areas to improve: 7 checks. llms.txt (failed), AI Crawler Access (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Meta Description (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Goodwill – Hopkins

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
0/100
Structured Data
12/100
Content Readiness
70/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
AI Crawler Access
FAQPage Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
80/100
Technical
85/100
Performance
61/100
Content
68/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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