Run a free full auditCarlson Capital Management of Hastings is a Wealth Management firm in Hastings, MN, located at 118 4th St E. The firm is part of the Carlson enterprise, a closely-held family-owned company in its third generation. The Carlson enterprise was founded in 1938 by Curtis L. In 2018, Carlson launched Carlson Private Capital Partners, a private investment firm in the Twin Cities that invests family capital in businesses focused on long-term value creation. The enterprise operates under values exemplified by the Carlson Credo left by its founder. The firm is associated with a board of directors including Scott C. Gage, who was appointed Chair of Carlson, Inc. in July 2025. Other board members include Laura M. Born, Geoffrey Gage, Richard C. Gage, Diana L. Nelson, Wendy M. Nelson, and Ken Powell, each bringing extensive experience in finance, branding, real estate technology, and corporate leadership to the Carlson enterprise. Carlson Private Capital Partners has added investments in companies such as Quantum Design International and Thermo Systems to its portfolio. The board members have diverse professional backgrounds, including roles at JPMorgan Chase, General Mills, Medtronic, and the United Nations World Food Programme. Wendy M. She previously served as chairwoman of the Carlson Family Foundation from 2017 to 2023. Richard C. Gage is a Co-Chair of Carlson Holdings, Inc. and has served on the Carlson Board for over 10 years. Laura M. Born has taught at the University of Chicago Booth School of Business since 2007 and serves on the Board of Directors of ezCater. Geoffrey Gage is the founder of Geoffrey Carlson Gage Branding and Communications, established in 1999. Ken Powell is the former chairman and chief executive officer of General Mills. Carlson Capital Management of Hastings operates within a network of family-owned businesses dedicated to long-term value creation and strong governance. The firm benefits from the extensive experience and leadership of its board members, who have served on boards of major corporations and non-profit organizations. The enterprise's roots in 1938 and its continued operation in the third generation demonstrate a enduring commitment to its values and community. The firm's connection to the Carlson enterprise, with its long history and diverse board expertise, provides a solid foundation for wealth management services in Hastings.
Carlson Capital Management of Hastings is located on 4th St E, approximately 0.1 miles from the Hastings Police Department and the Hastings City Fire Department.
BizScoreAI gives the business a Performance score of 90 out of 100, which measures website loading speed to keep visitors on the page and aid search engine ranking. The Discoverability score is 75 out of 100.
BizScoreAI scanned the website carlson.com on July 15, 2026. Carlson Capital Management of Hastings has a BizScore of 49 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 56, Technical 88, Performance 71, Content 29.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Hastings, MN · Wealth Management in Minnesota · Businesses in Minnesota
Read by AI engines 6 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business