Mullen & Guttman, PLLC

Estate Planning Attorney Edina, MN
50 / 100

BizScore

How we score
30
AI Visibility
7
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
15
Freshness
96
Google Rating
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Contact Information

Location

About Mullen & Guttman, PLLC

Mullen & Guttman, PLLC is an Estate Planning Attorney in Edina, MN, located at 6600 France Ave S. The firm was originally a combined practice of principals Joel Mullen and Matt Guttman, who split into two separate estate planning law firms to better serve existing and future clients. The original firm remains a resource for existing clients, with both attorneys continuing to be available as a resource to those they previously represented. The business holds a rating of 4.80 based on customer reviews.

The split resulted in two distinct entities: Guttman Law, PLLC, and Mullen Law Firm, P.A. Guttman Law is led by attorneys Matt Guttman and Jamie Reff-Wagner, who provide customized estate planning and probate solutions. Their services include incapacity planning for financial, legal, and health care decisions, as well as planning for minor and young adult children. The team assists with the creation of wills and living trusts and helps clients navigate the complexities of probate and the loss of a loved one. They offer complimentary consultations to address questions and determine if their firm is the right fit for achieving specific goals.

Mullen Law Firm, P.A. is led by attorney Joel Mullen, who combines experience with a personal approach to estate planning and administration. The firm focuses on creating estate plans that incorporate unique goals, such as setting up revocable trusts and naming guardians for minor children. Joel Mullen provides practical advice and responsive counsel to put clients at ease during challenging legal matters. Both Guttman Law and Mullen Law welcome former clients of the original Mullen & Guttman, PLLC to reach out with questions regarding their existing estate plans.

The firm maintains a strong reputation, evidenced by its 4.80 rating from customers who have reviewed it. This positive standing reflects the trust clients place in the attorneys for handling sensitive estate and probate matters. The high rating underscores the effectiveness of the personalized legal strategies offered by the separate practices that emerged from the original partnership.

Mullen & Guttman, PLLC provides specialized estate planning expertise in Edina, ensuring clients have clear, customized plans for protecting their families and assets.

The firm is situated on France Avenue South in Edina, Minnesota, just a tenth of a mile from West 66th Street and near the Crosstown Highway.

BizScoreAI awarded the business a Technical score of 92 out of 100, ensuring the website is secure and easily readable by search engines. A Discoverability score of 75 out of 100 confirms that AI crawlers can access all pages, allowing potential clients to find the firm through AI recommendations. Additionally, the business ranks number 2 of 3 Estate Planning Attorney businesses that BizScoreAI has scored in Edina.

Score Summary

BizScoreAI scanned the website mullenguttman.com on June 4, 2026. Mullen & Guttman, PLLC has a BizScore of 50 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility30 out of 100
  • SEO70 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 44, Technical 95, Performance 99, Content 43.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Mullen & Guttman, PLLC

AI Visibility Score

How visible is this business to AI-powered search engines

30 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
44/100
Technical
95/100
Performance
99/100
Content
43/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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