Design Within Reach

Design Within Reach is an interior designer in Edina, Minnesota, located at the Galleria Shopping Center, 3225L Galleria. The business specializes in modern furniture, lighting, and accessories from renowned designers across generations, offering curated selections from brands like Herman Miller, Geiger, and HAY. Clients include homeowners, professionals, and design enthusiasts seeking high-quality, timeless pieces for residential and home office spaces. The company provides complimentary interior design services, including in-person, virtual, and in-home consultations, with offerings such as detailed space measuring, fabric and finish recommendations, 3D room renderings, and full project coordination from selection to installation. These services support projects ranging from single rooms to entire homes, emphasizing personalized design solutions rooted in authentic modern aesthetics.

The business operates with a long-standing commitment to craftsmanship and enduring design, tracing its origins to 1998 when founder Rob Forbes sought to make iconic modern pieces accessible. The company’s approach centers on creating furniture meant to be enjoyed across lifetimes and through multiple homes. Design Within Reach emphasizes quality, functionality, and aesthetic integrity, sourcing pieces that reflect enduring design principles. Their design services are staffed by experienced specialists who guide clients through every stage, from initial concept to final installation, using tools like 3D visualization to ensure confidence in choices.

The business maintains a strong digital presence, with a well-optimized website that search engines can read clearly, enhancing its visibility in online searches. This consistency and clarity contribute to its ability to reach customers seeking modern design solutions. The company’s reputation is supported by 59 reviews with a 3.90 average rating, reflecting customer engagement with both product quality and design support.

In Edina, Design Within Reach stands as a destination for elevated, thoughtfully designed living spaces, blending timeless modernism with practical, personalized service.