ECA Marketing Inc
Contact Information
-
Address
7800 Equitable Dr STE 200, Eden Prairie, MN, 55344 -
Phone
(800) 356-4189 -
Website
ecamarketing.com
Location
About ECA Marketing Inc
ECA Marketing Inc is a Marketing Agency in Eden Prairie, MN, located at 7800 Equitable Dr STE 200. It holds a rating of 4.80 based on customer reviews.
The business operates as a national annuity and life marketing organization doing business in all 50 states and several U.S. territories. ECA Marketing provides annuity products for independent agents nationwide and serves as the fixed annuity platform for all NFP companies. The firm specializes in premium financing, life settlements, business markets, estate planning, wealth transfer concepts, infinite banking, final expense, and all traditional life insurance. Its field-trained marketing consultant team guides producers and groups through advanced case design and implementation, addressing strategies such as buy/sell agreements, key person plans, employee benefit and executive bonus plans, qualified life insurance strategies, asset-based long-term care, and college planning. The administrative staff acts as a back office to track cases, saving producers time and money. ECA Marketing provides administrative and back-office support for over 40 carriers, offering services including online contracting, new business processing, and policy status tracking. The firm maintains personal phone service from 8-5 Central daily, with hours from 8-4 on Fridays.
ECA Marketing has roots dating back to 1985 and was purchased and re-branded in 1997 by Elliott "Hap" Cobb. Since 2006, the organization has produced fixed annuity and target life premium. In 2006, ECA Marketing was acquired by NFP, an Aon company, to enhance fixed annuity delivery and scale for NFP member firms. Joe Spillman became president of ECA Marketing in December 2011. He specializes in product selection for complex estate and retirement plans and has been a featured speaker at numerous industry and agent events throughout the country. The management team sits on the Field Advisory Councils of six carriers.
The business maintains a positive rating from the customers who have reviewed it.
ECA Marketing Inc combines decades of history in life and annuity marketing with a strong local presence in Eden Prairie to support insurance professionals.
The business sits on Equitable Drive in Eden Prairie, just about a tenth of a mile from Purgatory Creek and a short walk from Valley View Road.
BizScoreAI assigns ECA Marketing Inc a technical score of 81 out of 100, which confirms the website is secure and easily read by search engines. The firm also holds a discoverability score of 75 out of 100, ensuring AI crawlers can access all pages to support potential recommendations by AI assistants.
Score Summary
BizScoreAI scanned the website ecamarketing.com on September 25, 2026. ECA Marketing Inc has a BizScore of 44 out of 100.
- AI Visibility20 out of 100
- SEO70 out of 100
- Google rating4.8 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 66, Technical 81, Performance 70, Content 45.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 14 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).
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AI engine reads
Read by AI engines 1 time in the last 30 days.
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See the full AI visibility report for this business