Run a free full auditCentricity Credit Union is a Credit Union in Duluth, MN, located at 2501 London Rd. It holds a rating of 3.30 based on 3 reviews.
The institution was established in 1943 by residents of the Hermantown community to provide a local financial solution. It initially served members of the Duluth Homestead Association and patrons of the Hermantown Community Store. By 1965, the credit union served 2,371 people. Today, it serves around 20,000 members across St. Louis, Carlton, Pine, Lake, and Douglas Counties. The organization changed its name to Centricity in July 2017 to reflect its community and member-centric approach. As a not-for-profit financial institution, it operates with the goal of serving the financial needs of its members rather than generating profit.
Centricity Credit Union maintains branch locations in Hermantown, Duluth, and Superior. It offers auto loans, online banking with updated e-statements, and a mobile app. Members can report lost or stolen debit cards by calling 1-800-472-3272 and credit cards by calling 1-800-558-3424. The contact center operates Monday through Friday from 8:00 am to 5:30 pm. Savings and investments are insured through the National Credit Union Administration. The credit union partners with Love My Credit Union Rewards to provide discounts on cars, mobile service, and tax software.
The Centricity Credit Union Foundation, established in 2021, supports charitable giving and financial education. It funds scholarships for local schools, including the Dick Veech Scholarship for Hermantown High School senior athletes. The foundation also provides financial literacy programs in schools and online.
Centricity Credit Union provides local banking and educational resources to members in Duluth and surrounding counties.
Centricity Credit Union sits on London Road in Duluth, MN, just 0.1 miles from the main road section of London Road and 0.2 miles from the historic Starkey House. The location is also near Duluth Surgical Suites, which is about 0.4 miles away.
BizScoreAI awarded the business a Technical score of 91 out of 100, ensuring the website is secure and readable for search engines. The Discoverability score of 75 out of 100 confirms that AI crawlers can find every page, allowing the business to be recommended by AI assistants. Additionally, the credit union ranks number 1 of 5 Credit Union businesses that BizScoreAI has scored in Duluth.
BizScoreAI scanned the website centricity.org on July 15, 2026. Centricity Credit Union has a BizScore of 59 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 72, Technical 92, Performance 69, Content 63.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.
Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Meta Description (failed), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).
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