60 / 100

BizScore

How we score
40
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
—
Freshness
94
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About 218 Clothing+Gift

218 Clothing+Gift is a jewelry store and apparel provider in Bemidji, MN. The company specializes in Minnesota-inspired apparel, clothing, and gifts for men, women, youth, and babies. Their product offerings include T-shirts, hoodies, crewnecks, tank tops, hats, and home decor, with many items featuring themes such as fishing, loons, hockey, and Minnesota basketball or football.

Originally opened in 2014 as 218 Home + Gift, the business has expanded its focus to include a wide variety of seasonal and interest-based collections. Their inventory features specific designs like the Lake Life long sleeve tee, the Common Loon premium tee, and various UPF-rated clothing for sun protection. The shop provides items ranging from baby and toddler accessories to adult unisex apparel, including specialized gear like can coolers and gift cards.

Located on 3rd St NW in downtown Bemidji, the shop is situated near the Northwest Minnesota Foundation and is a short walk from the Headwaters Science Center and the Chief Theatre. The business is also approximately 0.1 miles from Sanford Health, Behaviour Health Headwaters ACT.

The business is recognized for its high customer satisfaction, maintaining a 4.70 rating. They are known for providing well-documented business information that is easily accessible to their customers.

218 Clothing+Gift serves the local community with a diverse selection of Minnesota-themed apparel and unique gifts in the heart of Bemidji.

Score Summary

BizScoreAI scanned the website 218gift.com on July 21, 2026. 218 Clothing+Gift has a BizScore of 60 out of 100.

  • AI Visibility40 out of 100
  • SEO81 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 87, Performance 85, Content 73.

Strengths: 5 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, XML Sitemap.

Areas to improve: 12 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact 218 Clothing+Gift

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
40/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
80/100
Technical
87/100
Performance
85/100
Content
73/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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