Puffer Reds
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-
Address
113 W Michigan Ave
Ypsilanti, MI -
Phone
(734) 485-7050 -
Website
pufferreds.com
Location
About Puffer Reds
Puffer Reds is a sporting goods store in Ypsilanti, Michigan. The store specializes in lifestyle fashion, offering a curated selection of exclusive apparel, footwear, and accessories. They provide hard-to-find brands and limited drops, serving the local community and a broader audience through their physical locations and webstore.
Since 1979, Puffer Reds has evolved from a music haven into a prominent fashion hub for streetwear and sneaker culture. The business carries notable brands such as Air Jordan, Nike, Adidas, Converse, and Ksubi. Their collections include specialized offerings for men, women, and kids, featuring everything from premium footwear to seasonal arrivals. The store is dedicated to fashion innovation and maintaining a community that celebrates style and culture.
Located on W Michigan Ave, the store is situated near Ypsilanti City Hall and is a short walk from the Tipsy Ypsi arts center.
The business is recognized for its long-standing dedication to the industry, boasting 46 years of service to the area. Puffer Reds has established a reputation as a leader in fashion retail, known for staying true to culture and setting trends through innovation.
Puffer Reds remains a premier destination for streetwear and sneaker enthusiasts in Ypsilanti.
Score Summary
BizScoreAI scanned the website pufferreds.com on July 20, 2026. Puffer Reds has a BizScore of 61 out of 100.
- AI Visibility47 out of 100
- SEO70 out of 100
- Google rating4.4 out of 5
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 76, Technical 81, Performance 68, Content 56.
Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in Ypsilanti, MI · Sporting Goods Store in Michigan · Businesses in Michigan
AI engine reads
Read by AI engines 7 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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