Run a free full auditChris DeRuischer - Churchill Mortgage, NMLS 1025953 is a Mortgage Lender in Wyoming, MI, located at 5751 Byron Center Ave SW Suite Y. It holds a rating of 4.80 based on customer reviews.
DeRuischer provides home loan services as a licensed originator for Churchill Mortgage Corporation, operating under NMLS ID 1025953 and company NMLS ID 1591. He holds specific licenses in Michigan, Florida, Indiana, Kansas, Ohio, MI, and Virginia, serving borrowers through Churchill Mortgage’s network.
The business offers a variety of loan products, including conventional, government-insured, and non-conforming programs. For first-time homebuyers, options include the Freddie Mac HomeOne mortgage, which provides a low down payment solution, and the Home Possible mortgage, which allows for flexible funding sources for down payments. Government-backed programs include FHA loans for lower- and moderate-income individuals, VA loans for eligible veterans and service members, and USDA loans for qualifying families in rural areas. The business also provides no-score home loan programs that allow borrowers to qualify using non-traditional credit or housing payment histories. For those with unique circumstances, the Family Opportunity program allows buyers to purchase a home for an elderly parent as a primary residence. Additionally, the business serves real estate investors through specialized loan programs and offers non-QM (non-qualified mortgage) options for those who do not meet standard Consumer Financial Protection Bureau guidelines.
The business is located on Byron Center Avenue Southwest, just a short distance from Gezon Parkway Southwest and the Wyoming Fire Department. It is also near Adams Protestant Reformed School and sits about 0.4 miles from University of Michigan Health - West, with the Paul B. Henry Freeway nearby at 0.6 miles.
BizScoreAI awarded a performance score of 92 out of 100, which measures how quickly the website loads to keep visitors engaged and aid search engine ranking. The business received a discoverability score of 75 out of 100. Additionally, the business ranks number 3 of 4 Mortgage Lender businesses that BizScoreAI has scored in Wyoming.
BizScoreAI scanned the website churchillmortgage.com on July 15, 2026. Chris DeRuischer - Churchill Mortgage, NMLS 1025953 has a BizScore of 43 out of 100. The website audit behind the SEO score ran on October 30, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 56, Technical 81, Performance 72, Content 38.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Wyoming, MI · Mortgage Lender in Michigan · Businesses in Michigan
Read by AI engines 3 times in the last 30 days.
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