57 / 100

BizScore

How we score
42
AI Visibility
33
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
100
Freshness
78
Google Rating
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Contact Information

Location

About Wallace Opticians

Wallace Opticians is an Optometrist in Waverly, MI, located at 5417 W Saginaw Hwy. It holds a rating of 3.90 based on 3 reviews.

Wallace Opticians has served the Greater Lansing Area since 1935. The family-owned and operated practice operates two locations: the West Saginaw site at 5417 W. Saginaw in Lansing, MI 48917, and the Frandor location at 3040 Vine St. in Lansing, MI 48912. The team includes Dr. Ellen Dohr, who practices at both locations, Dr. Patricia Kowalski, and Dr. Thomas Doyle, who practice at the West Saginaw location. The optometrists provide comprehensive eye examinations for adults and children. Specific services include contact lens exams, medical eye exams, and diabetic eye exams. The practice also offers eyewear and accepts most insurance plans.

The business maintains a 3.90 rating derived from three customer reviews.

Wallace Opticians combines its long history in the Lansing area with the specific care of its optometry team.

Score Summary

BizScoreAI scanned the website wallaceopticians.com on June 24, 2026. Wallace Opticians has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility42 out of 100
  • SEO74 out of 100
  • Google rating3.9 out of 5

AI visibility scan by category: AI Discovery 13 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 78, Technical 81, Performance 82, Content 55.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. FAQPage Schema (failed), llms.txt (warning), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Wallace Opticians

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
52/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
78/100
Technical
81/100
Performance
82/100
Content
55/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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