Run a free full auditHoffman Farms Winery of Waterford is a winery in Waterford, MI, located at 2521 E Rose Center Rd. It is a family-owned winery and tasting room that offers an observation window to its sister business, which provides horse boarding and training. The winery features a rotating tap of six Michigan-made hard ciders alongside its wines. Pre-packaged charcuterie boards, oyster crackers, and snack mix are available while supplies last. The business holds a rating of 4.60 based on customer reviews. The property has a deep history dating back to around 1830, when Elias Doty farmed a 300-acre stretch of Michigan countryside in Highland and Rose Townships. Susan Briggs Fisher purchased the land in 1960 after marrying into the Fisher Body family. Her father, Walter O. Briggs, was the largest automobile body manufacturer in the country and owned the Detroit Tigers and Briggs Stadium. The current owner moved to the farm in 1993 and maintains the farming and stabling traditions of its predecessors. The wines and ciders are made in the Petoskey area and shipped to the winery, while all materials are made in Michigan. The winery is open Thursday and Friday from 5 p.m. to 8 p.m., and Saturday and Sunday from 1 p.m. to 6 p.m. Seating is first come, first serve, and parties of six or more are asked to call ahead. The business does not allow public walk-throughs of the barn or property unattended by staff, and pets are not permitted on the premises for the safety of guests and the privately owned horses. The space is designed for a relaxed atmosphere with small tables for sitting and areas for standing and chatting. It can host holiday parties, birthdays, work meetings, and community events, but is not equipped for weddings or sit-down parties of 40 or more. The 4.60 rating reflects the positive reception from customers who have reviewed the business. This standing highlights the appreciation for the unique history and relaxed atmosphere of the location. Hoffman Farms Winery of Waterford brings its historic Michigan roots and family-owned charm to the local wine scene in Waterford.
BizScoreAI awards the business a Performance score of 97 out of 100, which measures how quickly the website loads to keep visitors on the page and aid search engine ranking. The business also receives a Discoverability score of 75 out of 100 for AI Visibility, reflecting that AI crawlers can access every page to enable recommendations by AI assistants.
BizScoreAI scanned the website hoffmanfarmswinery.com on July 6, 2026. Hoffman Farms Winery of Waterford has a BizScore of 59 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 75, Technical 85, Performance 97, Content 65.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, AI-Parseable Headings, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
Browse: Businesses in Waterford, MI · Winery in Michigan · Businesses in Michigan
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