Coats Funeral Home of Waterford

Funeral Home Waterford, MI
50 / 100

BizScore

How we score
34
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Coats Funeral Home of Waterford

Coats Funeral Home is a Funeral Home in Waterford, MI. The business provides burial and cremation services to families in Waterford and Clarkston, Michigan. With a 4.7 rating based on 29 reviews, Coats Funeral Home is known for its compassionate and personalized approach, offering a wide range of services including funeral and memorial services, pre-planning, pet cremation, and concierge assistance. The company also provides grief support, veterans' services, and community resources.

Founded in 1925 by Robert H. Coats in Detroit, the funeral home moved to Waterford in 1950 and has been family-owned and operated for four generations. The business was acquired by the Turowski family in 2015, continuing the tradition of warm, compassionate service. The company operates two locations in Waterford and Clarkston, each offering unique facilities and services to honor loved ones. Over the decades, Coats Funeral Home has built a reputation for its caring staff, attractive facilities, and signature services that help families through difficult times.

Coats Funeral Home has become a trusted community resource, with a long-standing presence in Waterford. The company's consistent approach and deep roots in the area reflect its enduring commitment to serving local families with dignity and respect.

Score Summary

BizScoreAI scanned the website coatsfuneralhome.com on July 16, 2026. Coats Funeral Home of Waterford has a BizScore of 50 out of 100.

  • AI Visibility34 out of 100
  • SEO81 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 78, Technical 90, Performance 89, Content 65.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings, Meta Description.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Coats Funeral Home of Waterford

AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
78/100
Technical
90/100
Performance
89/100
Content
65/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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