Sportsman's Warehouse of Traverse City
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Address
3500 Marketplace Cir
Traverse City, MI -
Phone
(231) 252-7100 -
Website
sportsmans.com
Location
Business Facts
Sportsman's Warehouse of Traverse City is a Sporting Goods Store in Traverse City, MI, at 3500 Marketplace Cir.
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Score Summary
BizScoreAI scanned the website sportsmans.com on October 22, 2026. Sportsman's Warehouse of Traverse City has a BizScore of 52 out of 100.
- AI Visibility32 out of 100
- SEO66 out of 100
- Google rating4.2 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 69, Technical 91, Performance 51, Content 53.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).
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