Run a free full auditHertler Construction & Restoration is a construction company in Traverse City, Michigan, serving Northern Michigan with residential and commercial construction and restoration. The company handles home building, insurance restoration, full commercial construction, and remodels, along with special projects that have included bar tops and televisions set into enclosures that emerge from the floor. Hertler Construction & Restoration holds a rating of 4.60 from the customers who have reviewed it.
The business is owned and operated by Tim Hertler, a licensed residential builder in the state of Michigan and fully insured. Tim Hertler has worked in the building business in the Traverse City area since 1986 and has lived in the area for more than 30 years. He is a certified lead base paint renovator. The company has been a member of the Home Builders Association since 1990, and is also a member of the Traverse City Chamber of Commerce and accredited with the Better Business Bureau.
Hertler Construction & Restoration sits on North Four Mile Road, about 0.2 miles from the Mnaadendan-Shkaakimiikwe Nature Sanctuary and the same distance from North Four Mile Road. Four Mile Creek is roughly 0.6 miles away, as is US 31 North. Bakers Creek and The Ridge Nature Preserve each lie about 0.7 miles from the location.
Tim Hertler's nearly four decades in the Traverse City building trade, his licensure and insurance, and the company's long-standing memberships and accreditation support the residential and commercial construction and restoration work it provides across Northern Michigan.
BizScoreAI scanned the website hertlerconstruction.com on July 6, 2026. Hertler Construction & Restoration has a BizScore of 22 out of 100. The website audit behind the SEO score ran on October 29, 2026.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 0 of 20 points.
Website audit sub-scores (out of 100): On-Page 31, Technical 21, Performance 65, Content 25.
Strengths: 1 check passed. AI Content Blocking.
Areas to improve: 9 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Weak Heading Structure (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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