Backcountry North

Backcountry North is a Sporting Goods Store in Traverse City, MI, located at 227 E Front St. It holds a rating of 4.60 based on 4 reviews.

Backcountry North is an independently owned, family-run outdoor gear shop founded in 1978 on the shores of Grand Traverse Bay. For over 45 years, the business has supported travelers, casual campers, paddlers, and professional adventurers across Northern Michigan. The original downtown location at 227 East Front Street offers apparel, footwear, and equipment for the adventure traveler and front-country explorer. This storefront features a view of the bay and a small-town neighborhood feel, serving locals and visitors seeking travel gear, footwear, or advice on hiking, dining, and wineries. The second location, built in 2009, serves as the flagship store at 2820 North US-31 S. This 10,000 square foot facility includes an 8,000 square foot sales floor, a roof rack installation garage, and ample space for watercraft. Customers can inspect kayaks up close, test out camp chairs, and set up tents. Both locations are dog-friendly, with street parking available at the downtown store and easy access parking at the flagship location.

The shop carries a wide selection of products for travel, hiking, backpacking, camping, paddling, and exploring. Brands include Outdoor Research, Patagonia, and The North Face, with specific items such as the Outdoor Research Stratoburst Stretch Rain Jacket, Patagonia Torrentshell 3L Rain City Coat, and The North Face Venture 2 Rain Jacket. The store stocks a variety of recreational, touring, and fishing kayaks. Staff members are knowledgeable about outdoor industry trends and product technology, providing personalized assistance to help customers find the right gear. Customers have praised the team for their patience, helpfulness in troubleshooting product issues, and expertise in selecting kayaks based on intended use.

The business is recognized for its positive rating from the customers who have reviewed it.

Backcountry North combines its long history in Traverse City with a deep selection of outdoor gear to support the region’s outdoor community.

Backcountry North is located at 227 E Front St in Traverse City, MI, sitting about 0.1 miles from the North Cass Street Bridge and the Boardman River.

BizScoreAI gives Backcountry North a Technical score of 87 out of 100, which ensures the website is technically sound and secure so search engines can read it without errors. The business also achieves a Content Quality score of 75 out of 100, meaning its pages clearly describe its offerings and answer customer questions in a way AI assistants can quote directly.