Run a free full auditColdwell Banker Anchor is a Commercial Real Estate Agent in St. Joseph, MI, located at 2409 Lakeshore Dr. It holds a rating of 4.70 based on customer reviews.
The company has serviced Oceana County for over 40 years, focusing on the purchase and sale of property in an area featuring lakes, rivers, woods, and Lake Michigan frontage. Originally established as Westshore Real Estate in 1978 by Ginny McClennan and Lloyd Failing, the business became Anchor Real Estate in 1983 when McClennan opened a second office in Pentwater. Lila Free joined as an owner that year. In 1988, the firm changed its name to Coldwell Banker Anchor Real Estate after taking Steve Bruce on as an equal partner. Free sold her shares in 1995, and McClennan in 1998. Bruce sold a quarter of the company to Dodie Stark in 2006, who had joined as office manager in 1992. In 2008, Bruce sold his remaining shares to Stark, Paul Anderson, and Gary Dunham, who joined in 2003 and 2001 respectively. Dunham sold his shares in 2010, and Anderson in 2019, making Stark the sole owner. Randy Stark joined as a Realtor in 2014. The firm is a woman-owned business that maintains a family atmosphere.
Offices have moved and expanded over the decades. The Pentwater office relocated to the Mckee Building at 279 Hancock in 2022. The Hart office moved to the Buildings Plus building in 2002. A Silver Lake office opened in 2008 at the Dunes Mall, moved to 8587 Silver Lake Rd. in 2018 after the original building was torn down, and is next to Parkside Store. The firm is part of the Coldwell Banker System, which is comprised of company owned and franchised offices.
The business is known for its positive rating from the customers who have reviewed it.
Coldwell Banker Anchor brings decades of local expertise and a family atmosphere to commercial real estate in St. Joseph, MI.
The office sits on Lakeshore Drive, just over a quarter mile from Dickenson Stadium and Dickenson Park.
BizScoreAI awarded a technical score of 88 out of 100, ensuring the website is secure and readable by search engines. A discoverability score of 75 out of 100 confirms that AI crawlers can access every page to support future recommendations. The business ranks number 3 of 4 Commercial Real Estate Agent businesses that BizScoreAI has scored in St. Joseph.
BizScoreAI scanned the website coldwellbankeranchor.com on June 5, 2026. Coldwell Banker Anchor has a BizScore of 48 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 38, Technical 88, Performance 70, Content 44.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).
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