72 / 100

BizScore

How we score
63
AI Visibility
45
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
40
Freshness
96
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Shelby Eyecare

Shelby Eyecare is an optometrist in Shelby, MI. The practice provides comprehensive eye exams, contact lens fittings, and an optical boutique featuring eyeglass collections from handmade manufacturers. The doctors treat various ocular conditions, including glaucoma, cataracts, macular degeneration, diabetes, dry eye, and eye injuries.

The practice is led by Dr. Jill Schnurer and Dr. Darren Smarch. Dr. Schnurer is a leader in primary care optometry with extensive experience in the management and treatment of ocular disease, including thirteen years of practice in advanced and medical contact lens applications. Dr. Smarch, a 2003 graduate of the Michigan College of Optometry, specializes in helping patients who require non-conventional, customized prescription lenses. The office utilizes modern diagnostic and therapeutic technologies to ensure patients receive the best possible care for their vision needs. Additionally, the practice features the Eyepro Spa, offering specialized products and treatments for eye comfort.

Located on Van Dyke Ave, the office is situated about 0.4 miles from the Utica Center for Applied Learning and 0.5 miles from the Utica Schools Bus Depot. The practice is a short drive from the Packard Proving Grounds Historic Site and approximately 0.9 miles from Forest Lake.

Shelby Eyecare is recognized for its commitment to advanced diagnostics and personalized contact lens solutions. The practice is known for its expertise in managing complex ocular diseases and providing high-quality optical products to the local community.

With a dedication to modernized care and advanced technology, Shelby Eyecare serves as a trusted provider of eye health services in Shelby.

Score Summary

BizScoreAI scanned the website shelbyeyecare.com on June 10, 2026. Shelby Eyecare has a BizScore of 72 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility63 out of 100
  • SEO75 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 94, Performance 80, Content 48.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. FAQPage Schema (failed), Content Too Thin (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Shelby Eyecare

AI Visibility Score

How visible is this business to AI-powered search engines

63 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
60/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Content Too Thin
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
79/100
Technical
94/100
Performance
80/100
Content
48/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business