Run a free full auditShelby Eyecare is an optometrist in Shelby, MI. The practice provides comprehensive eye exams, contact lens fittings, and an optical boutique featuring eyeglass collections from handmade manufacturers. The doctors treat various ocular conditions, including glaucoma, cataracts, macular degeneration, diabetes, dry eye, and eye injuries.
The practice is led by Dr. Jill Schnurer and Dr. Darren Smarch. Dr. Schnurer is a leader in primary care optometry with extensive experience in the management and treatment of ocular disease, including thirteen years of practice in advanced and medical contact lens applications. Dr. Smarch, a 2003 graduate of the Michigan College of Optometry, specializes in helping patients who require non-conventional, customized prescription lenses. The office utilizes modern diagnostic and therapeutic technologies to ensure patients receive the best possible care for their vision needs. Additionally, the practice features the Eyepro Spa, offering specialized products and treatments for eye comfort.
Located on Van Dyke Ave, the office is situated about 0.4 miles from the Utica Center for Applied Learning and 0.5 miles from the Utica Schools Bus Depot. The practice is a short drive from the Packard Proving Grounds Historic Site and approximately 0.9 miles from Forest Lake.
Shelby Eyecare is recognized for its commitment to advanced diagnostics and personalized contact lens solutions. The practice is known for its expertise in managing complex ocular diseases and providing high-quality optical products to the local community.
With a dedication to modernized care and advanced technology, Shelby Eyecare serves as a trusted provider of eye health services in Shelby.
BizScoreAI scanned the website shelbyeyecare.com on June 10, 2026. Shelby Eyecare has a BizScore of 72 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 79, Technical 94, Performance 80, Content 48.
Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. FAQPage Schema (failed), Content Too Thin (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Shelby, MI · Optometrist in Michigan · Businesses in Michigan
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