43 / 100

BizScore

How we score
29
AI Visibility
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AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
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Freshness
92
Google Rating
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Contact Information

Location

About Deisler Funeral Home

Deisler Funeral Home is a funeral home in Saginaw, Michigan. It provides traditional burial packages, traditional cremation packages, and contemporary cremation packages, and offers sympathy flowers and gifts through a comfort line. The funeral home holds a rating of 4.60 based on 28 reviews and serves families in Saginaw and the surrounding area. The funeral home was founded in 1888 by Anton F. Deisler as A. Deisler & Son Funeral Home at 521 Genesee Street, making it the first funeral home in Saginaw County. It has remained a family business across four generations. Edward G. Deisler Sr. joined in 1890 and became one of the first licensed morticians in the state in 1901 after graduating from the Indiana College of Embalming. The business relocated to 707 Federal Avenue in 1895, where it operated for more than five decades, then moved to 441 North Jefferson Street in 1947 as Edward G. Deisler Jr. and his brother Anton (Tony) joined the firm. In 1968, the funeral home relocated to its present location on Hemmeter Road in Saginaw Township. Thomas J. Deisler, the fourth generation, joined in 1980, became a licensed funeral director in 1982, and assumed ownership and management in 1989. The funeral home marked its 100th anniversary in 1988. The funeral home sits on Hemmeter Road, with Hemmeter School and Weiss School within a short distance, and Westwood Park and Can-Amera Park nearby. With more than a century of continuous service to Saginaw families and a fourth generation at the helm, Deisler Funeral Home stands as one of the longest-operating family funeral homes in the Saginaw community.

Score Summary

BizScoreAI scanned the website deislerfuneralhome.com on July 17, 2026. Deisler Funeral Home has a BizScore of 43 out of 100.

  • AI Visibility29 out of 100
  • SEO59 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 47, Technical 90, Performance 64, Content 33.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, About/Team Page.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

Contact Deisler Funeral Home

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
47/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
47/100
Technical
90/100
Performance
64/100
Content
33/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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