47 / 100

BizScore

How we score
35
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Skupny Funeral Home

Skupny Funeral Home is a funeral home in Roseville, MI, located at 28605 Gratiot Ave. It provides cremation and funeral services to Roseville, Warren, St Clair Shores, Clinton Township, Mt Clemens, Fraser, Macomb County, and all of Michigan. The business holds a 5.00 rating based on 31 reviews.

The funeral home offers a range of service options, including direct cremation, green burial, and traditional funeral services. Their inventory includes caskets, urns, and burial vaults. The staff is comprised of dedicated and licensed professionals, including owner and licensed funeral director Jeniece Ballerini, who is also a certified celebrant, and advance funeral planner Michelle Lamb. They guide families through the aspects of the funeral service with compassion, dignity, and respect.

The business provides support for families through pre-arrangements and a grief support program that sends a daily message for one year. They are available 24 hours a day, 7 days a week for immediate assistance. Customers can call 1-586-431-8100 or use the contact form to send a message. The funeral home also honors veterans through specific offerings such as headstones and burial flags.

Skupny Funeral Home is known for a strong local reputation reflected in consistently high customer ratings and a steady record of repeat and referred customers.

Skupny Funeral Home combines its comprehensive service offerings with a 24/7 availability to support families in Roseville and across Michigan during their time of need.

BizScoreAI gives Skupny Funeral Home a technical score of 70 out of 100. This rating shows the website is technically sound, secure, and indexable, allowing search engines to read it without errors.

Score Summary

BizScoreAI scanned the website skupnyfuneralhome.com on June 4, 2026. Skupny Funeral Home has a BizScore of 47 out of 100.

  • AI Visibility35 out of 100
  • SEO59 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 5 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 70, Performance 66, Content 38.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Skupny Funeral Home

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
25/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
63/100
Technical
70/100
Performance
66/100
Content
38/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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