H W Kaufman Financial Group

Insurance Agent Roseville, MI
54 / 100

BizScore

How we score
46
AI Visibility
22
AI Ready
—
AI Agent ReadinessNot audited yet
60
SEO Performance
100
Freshness
94
Google Rating
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Contact Information

Location

About H W Kaufman Financial Group

H W Kaufman Financial Group is an Insurance Agent in Roseville, MI, located at 30833 Northwestern Hwy # 220. It holds a rating of 4.70 based on customer reviews. The business operates as a local office of the H.W. Kaufman Group, a privately held, third-generation family-owned insurance organization. The group provides specialty insurance brokerage, distribution, underwriting, and risk-bearing services to brokers, agents, and wholesalers. Its global network spans more than 60 offices and conducts business in over 90 countries. The organization serves sectors including commercial property, marine, professional liability, and excess energy.

Founded in 1969 by Herbert W. Kaufman, the group has grown into a multi-billion dollar entity under the stewardship of Alan Jay Kaufman. The company maintains its independence from Wall Street and private equity, allowing it to adapt to fluctuating market conditions. It has pursued growth through strategic acquisitions, such as RB Jones, Burns & Wilcox, and Chesterfield Insurance Group. The firm employs over 2,000 professionals who provide innovative solutions and risk management services.

The organization emphasizes a culture grounded in family values, integrity, and professional development. It invests in technology and infrastructure to support its global operations and client service. The group also engages in philanthropic efforts within the communities where it operates. Its leadership focuses on long-term partnerships and sustainable growth rather than quarterly constraints.

The business maintains a positive rating from the customers who have reviewed it, reflecting its standing in the local market. This reputation is built on decades of industry leadership and a commitment to serving brokers and agents with specialized insurance products.

H W Kaufman Financial Group brings its global specialty insurance resources and family-owned stability to the Roseville community, serving local brokers and agents with dedicated support.

BizScoreAI gave H W Kaufman Financial Group a technical score of 100 out of 100, which ensures the website is secure and readable by search engines. The business also achieved a discoverability score of 83 out of 100, allowing AI crawlers to find every page and enabling AI assistants to recommend the company.

Score Summary

BizScoreAI scanned the website hwkaufman.com on May 13, 2026. H W Kaufman Financial Group has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 23, 2026.

  • AI Visibility46 out of 100
  • SEO60 out of 100
  • Google rating4.7 out of 5

Website audit sub-scores (out of 100): On-Page 45, Technical 94, Performance 79, Content 21.

Strengths: 4 checks passed. AI-Parseable Headings, AI Crawler Access, XML Sitemap, About/Team Page.

Areas to improve: 9 checks. FAQPage Schema (failed), Organization Schema (failed), Speakable Schema (failed), Meta Description (failed), Q&A Content (failed), BreadcrumbList (warning), AggregateRating (warning), llms.txt (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact H W Kaufman Financial Group

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100

Ways to improve this score

FAQPage Schema
Organization Schema
BreadcrumbList
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

60 /100
On-Page
45/100
Technical
94/100
Performance
79/100
Content
21/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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