Thumb Coast Counseling

Mental Health Counselor Port Huron, MI
54 / 100

BizScore

How we score
35
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
—
Freshness
84
Google Rating
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Contact Information

Location

About Thumb Coast Counseling

Thumb Coast Counseling is a Mental Health Counselor in Port Huron, MI, located at 309 Huron Avenue Suite B. The outpatient behavioral health clinic provides counseling for people of all ages, including children, adolescents, adults, couples, and families. The practice addresses a wide range of issues such as ADHD, anxiety, general discontent, depression, obsessive-compulsive disorder, post-traumatic stress disorder, LGBT concerns, family conflict, marital issues, childhood disorders, anger, grief, loss, adolescent issues, communication problems, relationships, self-esteem, confidence, work-related issues, and stress. It holds a rating of 4.20 based on 5 reviews.

The clinic’s approach centers on the belief that life’s challenges are opportunities for growth and that having someone to share with, rely on, or guide is often necessary. The clinical staff includes Julie Jowett-Lee, LMSW, a clinical social worker with over 30 years of experience as an individual clinician, corporate speaker, group facilitator, and school social worker. She holds a master’s degree from Michigan State University and a specialist degree from the University of Michigan, specializing in anxiety, depression, relationships, anger, loss, communication, stress, trauma, and life’s unexpected challenges. Elizabeth Armbruster, LPC, has practiced for over ten years and uses person-centered planning, Cognitive Behavior therapy, and Applied Behavior Analysis to treat family dynamics, school-related issues, mood disorders, anxiety, and impulse control. Rachael Krupa, LPC, has worked in the mental health field since 2008 and serves clients with various needs.

Thumb Coast Counseling accepts insurance from AETNA, Blue Cross/Blue Shield of Michigan, Blue Care Advantage, Blue Care Complete, Blue Care Network, HAP, McLaren Health Plan, Meridian Health Plan of Michigan, Priority Health, Tri-Care East/Humana. The clinic also maintains a location at 1417 Michigan Avenue in Marysville, MI, and can be reached at 810-689-9899.

Thumb Coast Counseling is known for its positive rating from the customers who have reviewed it, reflecting the satisfaction of those who have sought its outpatient behavioral health services.

The clinic’s experienced staff and broad scope of accepted insurance make it a reliable option for mental health support in Port Huron.

Thumb Coast Counseling is situated on Huron Avenue, just a tenth of a mile from McMorran Terrace and Heritage Park on the Quay. The location is also near the McMorran Place Theatre and the Blue Water Transit Station.

BizScoreAI gives the business a Technical score of 92 out of 100, which ensures the website is secure and readable by search engines. The Discoverability score is 75 out of 100, meaning AI crawlers can find every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website thumbcoastcounseling.com on June 25, 2026. Thumb Coast Counseling has a BizScore of 54 out of 100.

  • AI Visibility35 out of 100
  • SEO71 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 69, Technical 92, Performance 79, Content 45.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Thumb Coast Counseling

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Content Too Thin
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SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
69/100
Technical
92/100
Performance
79/100
Content
45/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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