Karrer-Simpson Funeral Home

Funeral Home Port Huron, MI
44 / 100

BizScore

How we score
28
AI Visibility
20
AI Ready
—
AI Agent ReadinessNot audited yet
57
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Karrer-Simpson Funeral Home

Karrer-Simpson Funeral Home is a family-owned funeral home in Port Huron, MI, located at 1720 Elk St. It holds a rating of 4.80 based on 12 reviews. Since 1905, the business has served the Port Huron and Blue Water area. B.J. Karrer founded the firm after purchasing John W. Kelly’s undertaking business. The funeral home moved to its current Elk Street location in 1965. Howard A. Simpson became a partner in 1948. Thomas K. Simpson manages the firm today. His son, Thomas Jr., works as a funeral director. David M. Walsh and Laura are also part of the staff. The funeral home offers funeral, cremation, and cemetery services. Karrer-Simpson Funeral Home is a member of the National Funeral Directors Association and the Michigan Funeral Directors Association.

Benjamin J. Karrer Jr. began his funeral business in Port Huron, Michigan, in 1905 by purchasing the undertaking business of John W. Kelly. He had received his state embalmers license in 1904 after training in Detroit and studying at a Chicago mortuary college. The original location was at the corner of Superior and Broad Street, serving only as an office until 1923, when Mr. Karrer purchased a residence at the corner of Ontario and Broad Street to establish the first funeral home in the city. The firm moved to its present location on Elk Street at Pine Grove Avenue in 1965. In 1948, B. J. Karrer’s son-in-law Howard A. Simpson became a partner, and the firm was renamed Karrer-Simpson Funeral Home. Howard, who had been an employee since 1930 and received his state embalmers license in 1933, maintained the partnership until his retirement in 1957.

Thomas K. Simpson joined the firm as a funeral director in 1966 after completing mortuary school at Wayne State University. He became a partner with his father until Howard’s retirement in 1981. Thomas manages the firm today, while his son, Thomas Jr., works as a funeral director, representing the fourth generation of the Karrer-Simpson family. Tom Jr. has worked at the funeral home since 1991 and completed mortuary school at Wayne State University in 1996. David M. Walsh joined the firm in 1990 after completing mortuary school at Boca Raton, FL. Laura earned her B.S. in Mortuary Science from Wayne State University and is working on her M.A. in Counseling from Oakland University with an emphasis on grief counseling. All three are National and State Board Certified.

Karrer-Simpson Funeral Home is known for a solid reputation among the customers it has served. The firm continues to provide the Port Huron community with personalized professional care and death care services.

BizScoreAI gives the business an Authority score of 75 out of 100, which shows who is behind the company and builds trust with AI assistants and search engines. The Technical score is 71 out of 100, meaning the website is secure and easy for search engines to read without errors.

Score Summary

BizScoreAI scanned the website karrersimpsonfuneralhome.com on July 4, 2026. Karrer-Simpson Funeral Home has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility28 out of 100
  • SEO57 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 50, Performance 70, Content 44.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, About/Team Page.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Hyperlocal Targeting (warning), Q&A Content (warning), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Karrer-Simpson Funeral Home

AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

57 /100
On-Page
63/100
Technical
50/100
Performance
70/100
Content
44/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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