United Wholesale Mortgage (UWM) – South Campus

Mortgage Broker Pontiac, MI
53 / 100

BizScore

How we score
32
AI Visibility
0
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
100
Freshness
56
Google Rating
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Contact Information

Location

About United Wholesale Mortgage (UWM) – South Campus

United Wholesale Mortgage (UWM) - South Campus is a mortgage broker in Pontiac, MI, located at 700 Ring Rd. The business operates as a wholesale lender dedicated to supporting independent mortgage brokers, homebuyers, and real estate agents. Founded in 1986, UWM has helped millions of borrowers purchase or refinance homes. The company provides a range of loan products, including affordable homeownership options, and utilizes AI-powered solutions and industry-leading technology to streamline the mortgage process. These tools are designed to enhance workflow, accelerate closings, and help broker partners maximize their operations. The entity is identified by NMLS Consumer Access number 3038 and maintains FHA and VA licenses. Contact options include a dedicated loan servicing phone line at 888-896-9658 and general information email. The business holds a rating of 2.80 based on customer reviews. United Wholesale Mortgage (UWM) - South Campus brings its established lending history and technology-focused approach to the Pontiac community.

BizScoreAI awards United Wholesale Mortgage (UWM) - South Campus a Technical score of 82 out of 100, ensuring the website is technically sound, secure, and indexable so search engines can read it without errors. The business also achieves a Content Quality score of 75 out of 100, which means the website answers customer questions and describes its pages clearly for AI assistants to quote directly.

Score Summary

BizScoreAI scanned the website uwm.com on June 12, 2026. United Wholesale Mortgage (UWM) - South Campus has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility32 out of 100
  • SEO67 out of 100
  • Google rating2.8 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 50, Technical 80, Performance 59, Content 78.

Strengths: 3 checks passed. AI Content Blocking, Q&A Content, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), AI Crawler Access (failed), Structured Data (failed), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact United Wholesale Mortgage (UWM) – South Campus

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
AI Crawler Access
Structured Data
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
50/100
Technical
80/100
Performance
59/100
Content
78/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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