Dethloff Insurance of Muskegon

Insurance Agent Muskegon, MI
42 / 100

BizScore

How we score
25
AI Visibility
0
AI Ready
—
AI Agent ReadinessNot audited yet
60
SEO Performance
80
Freshness
100
Google Rating
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Contact Information

Location

About Dethloff Insurance of Muskegon

Dethloff Insurance is a trusted insurance agent in Muskegon, Michigan, serving individuals and businesses with personalized property and casualty coverage, risk management solutions, and specialized insurance programs. The agency offers comprehensive services including auto, home, motorcycle, and commercial insurance, tailored to meet unique client needs. With a strong reputation reflected in a perfect 5.00 rating, Dethloff Insurance is known for its client-focused approach, long-standing service, and commitment to building lasting relationships. It serves clients throughout Muskegon and surrounding areas, providing reliable protection and responsive support.

The agency operates with a foundation rooted in relationship-building, risk navigation, and community service. As an independent insurer, Dethloff Insurance evaluates client needs through detailed risk assessments to customize coverage that fits both budget and protection goals. The team works closely with clients and their partners to ensure policies are aligned with real-world challenges and long-term security. Their services extend across personal and commercial lines, including options for increased liability limits, replacement cost coverage, and specialized protection for high-value items. The agency emphasizes integrity, responsiveness, and solutions-driven service, reflecting a tradition of excellence that has been upheld for decades.

Located at 933 W Broadway Ave, the agency sits just a short distance from key local landmarks. About 0.2 miles away, The UPS Store provides convenient postal and shipping services, while Henry Street and West Sherman Boulevard form nearby roadways. A short walk leads to Lambert Part, a local park ideal for recreation, and MedExpress, a nearby medical clinic. Seaway Drive, a major highway, is also within a quarter-mile, offering easy access for travelers and commuters.

Dethloff Insurance stands out for its clear, well-structured online presence and consistently accurate business information, making it easy for clients to find and trust. The agency’s reputation is built on decades of reliable service, strong client relationships, and a proven ability to deliver customized protection solutions. This commitment to quality and transparency has made it a dependable choice in the Muskegon area.

In a community where trust and reliability are paramount, Dethloff Insurance remains a steadfast partner in safeguarding homes, businesses, and personal assets.

Score Summary

BizScoreAI scanned the website dethloffinsurance.com on June 2, 2026. Dethloff Insurance of Muskegon has a BizScore of 42 out of 100. The website audit behind the SEO score ran on October 23, 2026.

  • AI Visibility25 out of 100
  • SEO60 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 60, Performance 64, Content 43.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Dethloff Insurance of Muskegon

AI Visibility Score

How visible is this business to AI-powered search engines

25 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

60 /100
On-Page
73/100
Technical
60/100
Performance
64/100
Content
43/100

Ways to improve this score

Improve Content
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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