56 / 100

BizScore

How we score
41
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
75
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About H&R Block

H&R Block is a tax preparer in Midland, MI. The office assists individuals, families, and businesses with filing federal and state returns, offering services such as personal tax preparation, small‑business tax filing, payroll handling, business formation, and free ITIN applications for clients without a Social Security number. With a 4.80 rating from customers, the firm serves the Midland area and surrounding communities, helping clients navigate tax requirements and maximize refunds.

The Midland location provides both in‑person appointments with experienced tax professionals and a full suite of online tools that let customers file at their own pace using step‑by‑step instructions. In addition to standard filing, the office offers specialized programs including Second Look® Review, Peace of Mind® protection, Tax Identity Shield®, and Tax Notice Services. Small‑business owners can rely on dedicated services for bookkeeping, payroll, and formation of entities such as S‑corps, C‑corps, and partnerships. The office also supports international and expatriate tax needs, offers a Creator Suite for content creators, and connects clients to financial products through the Spruce mobile banking app, including refund transfers and short‑term loans.

Clients in Midland benefit from H&R Block’s combination of high customer satisfaction and a broad range of tax and financial services, making it a reliable choice for both personal and business tax needs in the community.

Score Summary

BizScoreAI scanned the website hrblock.com on August 20, 2026. H&R Block has a BizScore of 56 out of 100.

  • AI Visibility41 out of 100
  • SEO75 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 25 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 66, Performance 91, Content 66.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Local Multimedia, AI-Parseable Headings, Meta Description.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact H&R Block

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
83/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
77/100
Technical
66/100
Performance
91/100
Content
66/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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