55 / 100

BizScore

How we score
31
AI Visibility
38
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
100
Freshness
98
Google Rating
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Contact Information

Location

About Elder Agency

Elder Agency is an Insurance Agent in Marquette, MI, located at 500 S 3rd St. It holds a rating of 4.90 based on customer reviews. Founded in 1936, the locally owned independent agency has served the Marquette community and surrounding areas for generations. The business operates as an independent insurance agency, working with a variety of highly rated insurance companies to tailor coverage to unique client needs. The staff consists of licensed and experienced specialists in all areas of the insurance industry, with an average of 10+ years of experience.

Personal insurance options include auto, homeowners, renters, condo, umbrella, life, and flood coverage. The agency also provides coverage for recreational vehicles, boats, watercraft, ATVs, and snowmobiles. Additional personal lines include disability, pet health, and inland marine equipment insurance. Commercial insurance services are available for business owners, contractors, and general businesses. Offerings include business auto, business package, business umbrella, workers compensation, and general liability coverage. Specialized coverage is available for contractors, including handymen, landscapers, and electricians.

Contact information includes phone 906-228-9292 and text 989-461-2138. Email is [email protected]. The office address is 500 S Third St. Marquette, MI 49855. Hours of operation are Monday through Thursday from 8:00 AM to 5:00 PM. Friday hours are 8:00 AM to 3:00 PM. The office is closed on Saturday and Sunday.

Clients can file claims online or by contacting the office. If a claim is submitted after hours, the team will contact the customer on the next business day. The agency follows industry standards to safeguard personal information. Customers can start a quote online or call 906-228-9292. The agency provides coverage that fits and pricing that makes sense. They customize affordable insurance plans for personal or business needs. The goal is to protect the greatest assets in life, including homes, families, businesses, and futures. The agency has been saving customers money and providing service for 90 years.

Elder Agency sits on S 3rd St in Marquette, MI, just steps from the Marquette Fire Department and within a tenth of a mile of the Marquette County Courthouse.

BizScoreAI gives Elder Agency a Technical score of 82 out of 100, ensuring the website is secure and readable by search engines. The business also earns a Discoverability score of 75 out of 100, which allows AI crawlers to access every page so the agency can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website elderagency.com on June 17, 2026. Elder Agency has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility31 out of 100
  • SEO81 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 11 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 58, Technical 94, Performance 96, Content 75.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Content Too Thin (failed), Meta Description (failed), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Elder Agency

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
37/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Content Too Thin
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
58/100
Technical
94/100
Performance
96/100
Content
75/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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