62 / 100

BizScore

How we score
37
AI Visibility
67
AI Ready
—
AI Agent ReadinessNot audited yet
84
SEO Performance
100
Freshness
98
Google Rating
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Contact Information

Location

About State of Fitness

State of Fitness is a Gym in Lansing, MI, located at 154 S Larch St. The facility provides results-based personal training programs, sports performance coaching, and healthy lifestyle guidance to residents of Lansing, Okemos, DeWitt, and Waverly. The business holds a 4.90 rating based on 159 reviews.

Owner Justin Grinnell, who holds a BS in Kinesiology & Exercise Science and has over 20 years of experience, founded the gym to create a supportive environment for those seeking a healthier lifestyle. The training philosophy treats every client equally and trains them like an athlete, regardless of age or fitness level. The approach prioritizes strength-based training as the foundation for success, focusing on upright, holistic, full-body movements. Sessions emphasize foundational strength movements including squat, hinge, push, pull, and carry.

The facility offers Semi-Private Personal Training sessions that are 55 minutes long, as well as Hybrid Performance Training sessions lasting 45-55 minutes. These sessions are built around seven movement pillars: push, pull, hinge, squat, groundwork, carry, and core. Each workout follows a progressive structure designed to improve performance without excessive fatigue. Memberships include full gym access, a digital key for entry between 4:00 AM and 12:00 AM, and one InBody scan per month for detailed body composition analysis. Nutrition coaching focuses on the art of reduction and developing sustainable habits rather than restrictive diets.

State of Fitness is known for its strong local reputation, reflected in consistently high customer ratings. The gym has an established track record built on a large base of customer reviews. Clients appreciate the knowledgeable trainers who care about making a difference in their lives and the community atmosphere that feels like family. The staff pushes members to be their strongest version of themselves regardless of their current conditioning.

State of Fitness brings a dedicated, athlete-focused training philosophy to Lansing, MI, helping members achieve lasting results through personalized strength and performance programs.

The business is situated on S Larch St, just 18 metres from South Larch Street and about 0.1 miles from South Cedar Street. It is also located approximately 0.1 miles from the Stadium District neighborhood.

BizScoreAI awarded an Authority score of 100 out of 100, which measures whether the website shows who is behind the business as a trust signal for AI assistants and search engines. The Technical score is 96 out of 100.

Score Summary

BizScoreAI scanned the website mystateoffitness.com on June 4, 2026. State of Fitness has a BizScore of 62 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility37 out of 100
  • SEO84 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 92, Technical 85, Performance 82, Content 75.

Strengths: 7 checks passed. AI Content Blocking, Organization Schema, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap, Author Signals.

Areas to improve: 5 checks. llms.txt (failed), AI Crawler Access (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact State of Fitness

AI Visibility Score

How visible is this business to AI-powered search engines

37 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
40/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
AI Crawler Access
FAQPage Schema Missing
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SEO Score

Technical SEO health and search engine optimization

84 /100
On-Page
92/100
Technical
85/100
Performance
82/100
Content
75/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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