East Lansing Family Eyecare

Optometrist Lansing, MI
51 / 100

BizScore

How we score
34
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About East Lansing Family Eyecare

East Lansing Family Eyecare is an Optometrist in Lansing, MI, located at 1905 Abbot Rd #1. The practice specializes in routine eye care, orthokeratology for myopia control, custom contact lens fittings, LASIK co-management, glaucoma diagnoses and treatments, and management of diabetes-related vision conditions. It serves families in the Whitehills and Abbot Woods neighborhoods, Michigan State University students, and residents of East Lansing. The business holds a 5.00 rating based on customer reviews.

Dr. Kevin Jacobs founded the practice in 2005 as Pinnacle Eyecare before merging with Dr. Stephen Thompson’s private practice in 2019 to create East Lansing Family Eyecare. Dr. Jacobs graduated from the Illinois College of Optometry, where he received the Albert Schweitzer Fellowship Award for work with underserved communities, and trained at the University of Chicago School of Medicine. He treats patients of all ages and is certified in fitting Orthokeratology lenses for myopia correction up to -5.00 D. Following Dr. Thompson’s retirement after 15 years of service, Dr. Jacobs continues to provide care for all patients. The practice utilizes digital imaging systems, high-resolution photographs, and automated visual field testers to evaluate and treat conditions such as dry eye, diabetes, hypertension, glaucoma, cataracts, and macular degeneration.

The optical gallery offers a large selection of frames and accepts most major insurance carriers, including VSP, Blue Cross Blue Shield, and United Health Care. The practice provides one- and two-year in-house warranties on frames, covering re-alignments and repairs for the life of the frame. Second pairs of complete glasses are available at a 50% discount when ordered the same day. Additional services include free shipping on annual contact lens supplies, recycling of used contact lens packaging, and preparation of unused glasses for charity partners. The team also manages post-operative care for refractive surgeries like LASIK and LASEK, and offers Corneal Refractive Therapy as a non-surgical option for children and adults.

The business maintains a perfect 5.00 rating from its customers, reflecting strong satisfaction with its comprehensive eye care services and patient-focused approach. This consistent positive feedback highlights the trust the community places in Dr. Jacobs and his team for both routine vision needs and specialized medical eye care.

East Lansing Family Eyecare combines advanced diagnostic technology with personalized care to protect the vision of Lansing residents, from children managing myopia to adults treating complex ocular diseases.

The practice sits on Abbot Road in Lansing, Michigan, approximately 0.2 miles from East Lansing Fire Station #1 and Harrison Meadows Park. It is also about 0.4 miles from Albert A. White Memorial Park and East Lake Lansing Road.

BizScoreAI gives the business a Technical score of 84 out of 100, which means the website is technically sound and secure so search engines can read it without errors. The Authority score is 75 out of 100, showing who is behind the business as a trust signal that AI assistants and search engines weigh when deciding whom to recommend.

Score Summary

BizScoreAI scanned the website eastlansingfamilyeyecare.com on September 26, 2026. East Lansing Family Eyecare has a BizScore of 51 out of 100.

  • AI Visibility34 out of 100
  • SEO66 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 68, Technical 84, Performance 59, Content 51.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Hyperlocal Targeting, About/Team Page.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

Contact East Lansing Family Eyecare

AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
68/100
Technical
84/100
Performance
59/100
Content
51/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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