Run a free full auditWolverine Dermatology of Kentwood is a dermatologist in Kentwood, MI. The practice serves the West Michigan community, specializing in the diagnosis and treatment of various skin conditions through services such as skin cancer screening, dermatopathology, Mohs surgery, photodynamic therapy (PDT), and narrowband UVB therapy. The clinic is a Skin Cancer Center of Excellence.
This veteran-owned practice was founded by Dr. Ryan Freeland, a 16-year United States Air Force veteran and former Flight Surgeon. The clinical team includes board-certified physicians, physician assistants, and dedicated clinical staff. The practice operates with a mission to provide high-quality, compassionate healthcare with integrity and respect. Notable members of the medical team include Mohs surgeon Dr. Jack Dekkinga and physician assistant Kurt VanderVeen, who brings over 18 years of experience to the practice.
The office is located on Gezon Pkwy SW.
Wolverine Dermatology is recognized for its excellence in the field, with its founder receiving the Michigan 50 Companies to Watch award from Michigan Celebrates Small Business. The practice and its providers have earned numerous accolades, including being named Top Docs by Grand Rapids Magazine multiple times and being a finalist for the 2025 Reader's Choice Awards from Women's Magazine. Additionally, Dr. Freeland has been named Dermatologist of the Year by The Top Doctors Michigan.
Wolverine Dermatology provides expert, compassionate skin care and specialized surgical services to the residents of Kentwood and the surrounding West Michigan area.
BizScoreAI scanned the website wolverinedermatology.com on July 7, 2026. Wolverine Dermatology of Kentwood has a BizScore of 57 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 61, Technical 89, Performance 94, Content 45.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Author Signals (warning).
Browse: Businesses in Kentwood, MI · Dermatologist in Michigan · Businesses in Michigan
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