Run a free full auditHonor Credit Union - Connect Center is a Credit Union in Kalamazoo, MI, located at 148 E Michigan Ave. It provides banking, loans, mortgages, and financial planning services to members across Michigan. The institution has been serving the community since 1934, originally founded as Berrien Teachers Credit Union, and now operates 27 full-service branches statewide. It holds a 4.60 rating based on customer reviews.
The credit union operates as a not-for-profit organization owned by its members, returning profits through better rates, lower fees, and free checking accounts. It offers a high-yield Benefits Checking account and a Connect Checking debit card that earns reward points on restaurant, grocery, and gas purchases. Members have access to over 35,000 fee-free ATMs nationwide through the CO-OP Network. The institution provides comprehensive insurance solutions, including accidental death and dismemberment, hospital accident plans, and homeowners insurance through trusted partners.
For estate planning, Honor Credit Union partners with Trust & Will and Credit Union Trust. Credit Union Trust is the only trust services provider founded by credit unions, offering professional trustee and co-trustee services. Jim Welch, a VP and Senior Trust Officer, provides expertise in personal trust administration and probate. Honor Investment Services, a marketing name for Cetera Investment Services, LLC, offers holistic financial planning, wealth management, and retirement strategies, including IRA consolidation and legacy planning. The credit union also supports the community through scholarships for graduating seniors, classroom grants for teachers, and donations to local food pantries and charities.
With a 4.60 rating from its customers, Honor Credit Union - Connect Center is recognized for its positive service and commitment to member ownership. It stands as a long-standing financial institution in Kalamazoo, dedicated to helping members thrive through accessible banking and community investment.
Honor Credit Union - Connect Center is located at 148 E Michigan Ave in Kalamazoo, MI, situated just steps from the East Michigan Avenue main road. The branch is near several local points of interest, including The Peninsula Building and the Kalamazoo Valley Community College Center for New Media Art Museum, both within a short walking distance.
BizScoreAI gives the business an On-Page score of 86 out of 100, which ensures that page titles, headings, and descriptions are set up so search engines can match the site to the searches customers actually make. The Content Quality score is 75 out of 100. Additionally, the credit union ranks number 3 of 4 Credit Union businesses that BizScoreAI has scored in Kalamazoo.
BizScoreAI scanned the website honorcreditunion.com on June 20, 2026. Honor Credit Union - Connect Center has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 27, 2026.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 23 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 91, Technical 90, Performance 67, Content 53.
Strengths: 4 checks passed. AI Content Blocking, Organization Schema, AI-Parseable Headings, Meta Description.
Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Q&A Content (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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