59 / 100

BizScore

How we score
45
AI Visibility
48
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
100
Freshness
—
Google Rating
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Contact Information

Location

About West Michigan Advisors

West Michigan Advisors is a financial planner in Holland, Michigan. The firm provides specialized services including personal retirement planning, investment management, and generational wealth transfer. Their team of experienced professionals supports clients through various financial needs such as risk management, portfolio management, and estate planning.

The firm operates on a personalized approach, focusing on the individual stories, dreams, and family goals of their clients. Their comprehensive service offerings include investment selection and monitoring involving equities, annuities, mutual funds, and exchange-traded funds, as well as tax advantage strategies. For long-term security, they provide risk management solutions involving life, disability, and long-term care strategies. The team utilizes decades of experience to help clients develop customized savings plans, retirement income solutions, and charitable giving strategies to ensure a lasting legacy for future generations.

Located on Hoover Blvd, the office is situated near US-31 and is a short drive from the Vande Poel-Heeringa Stadium Courts and Ray and Sue Smith Stadium.

West Michigan Advisors is recognized for its deep expertise and a long-standing history of serving hundreds of happy clients. The firm is known for its professional team of specialists who prioritize human connections and personalized financial strategies to help individuals make informed decisions.

By focusing on personal connections and customized planning, West Michigan Advisors helps residents of Holland, Michigan, achieve peace of mind regarding their financial futures.

Score Summary

BizScoreAI scanned the website westmichiganadvisors.com on June 9, 2026. West Michigan Advisors has a BizScore of 59 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility45 out of 100
  • SEO67 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 65, Performance 86, Content 44.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact West Michigan Advisors

AI Visibility Score

How visible is this business to AI-powered search engines

45 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
33/100
AI Trust Signals
85/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
73/100
Technical
65/100
Performance
86/100
Content
44/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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