Lucas Howard Group | Keller Williams Realty

Real Estate Agent Grand Rapids, MI
54 / 100

BizScore

How we score
36
AI Visibility
20
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
60
Freshness
98
Google Rating
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Contact Information

Location

About Lucas Howard Group | Keller Williams Realty

Lucas Howard Group | Keller Williams Realty is a real estate agent in Grand Rapids, MI. The team is made up of marketing specialists and real estate agents who help clients buy, sell, and invest in real estate across Grand Rapids and West Michigan. The group has served the Greater Grand Rapids area since 2004. Lucas Howard is ranked by sales in the top 1% of agents in the Grand Rapids Association of Realtors, and the group reports being in the top 1% of the 2,500 agents who are members of the Grand Rapids Real Estate Board. Over 2,000 families and individuals have worked with the team to sell, buy, or invest in real estate. The business holds a rating of 4.90 based on 1 review.

Lucas and Elissa Howard are the CEO and COO of the group, a family owned and operated business. They have developed guarantee programs designed to remove risk from selling or buying a home. One program addresses homes that do not sell the first time: the group states that 25% of the homes it sold last year did not sell with the first agent, and under its sales guarantee, the home will sell to another buyer or the group will purchase it. The group markets homes at full market value so sellers benefit from a higher price. Other offerings include a price range guarantee, no contract with a cancellation guarantee, access to an advanced marketing strategy, and buyers in waiting. The group also provides a free online tool for finding out what a home is worth.

The office is at 1555 Arboretum Dr SE in Grand Rapids.

Lucas and Elissa Howard attribute their success to putting client needs above all else, and the group has been named "Top Realtor in GR" by multiple organizations.

Score Summary

BizScoreAI scanned the website lucashowardgroup.com on May 5, 2026. Lucas Howard Group | Keller Williams Realty has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 22, 2026.

  • AI Visibility36 out of 100
  • SEO70 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 55, Technical 60, Performance 81, Content 85.

Strengths: 5 checks passed. AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Lucas Howard Group | Keller Williams Realty

AI Visibility Score

How visible is this business to AI-powered search engines

36 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
87/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
55/100
Technical
60/100
Performance
81/100
Content
85/100

Ways to improve this score

Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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