Integrity Financial Group – Grand Rapids

Financial Planner Grand Rapids, MI
54 / 100

BizScore

How we score
41
AI Visibility
18
AI Ready
—
AI Agent ReadinessNot audited yet
69
SEO Performance
80
Freshness
100
Google Rating
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Contact Information

Location

About Integrity Financial Group – Grand Rapids

Integrity Financial Group - Grand Rapids is a Financial Planner in Grand Rapids, MI, located at 144 44th St SW #2. It holds a 5.00 rating based on customer reviews.

The firm helps individuals and families pursue their financial goals through comprehensive, personalized retirement planning. Their approach is built on a foundation of integrity, transparency, and dependability, aiming to empower clients with customized strategies. The team includes CEO and Founder Doug Ybema, President Melissa Livasy, Financial Advisors Devon Albarez and Daniel Thompson, Client Services Specialist Chloe Usmani, and Executive Assistant Alison Videtich. They also work with affiliated members Tim Stoner of Timothy J. Stoner Law Office, PC, and Greg Hodge and Brittany VanDam of The Elder Law Firm, PC.

Doug Ybema specializes in retirement planning covering five pillars: income, tax, investment, insurance, and legacy planning. Before entering financial services, he served as executive director at multiple Grand Rapids Metropolitan YMCA branches. He and his wife, Julie, have three grown children and eight grandchildren. The firm utilizes the "Retire With Integrity" planning process, which involves discovering lifestyle goals, crafting custom plans with sustainable investing strategies, and providing ongoing support. Services include retirement income planning, investment planning, and tax-efficient strategies.

The firm is known for its positive rating and commitment to fostering lasting relationships based on exceptional service. Contact information for the Grand Rapids location includes the phone number 616.301.9291 and email [email protected].

Integrity Financial Group - Grand Rapids combines professional expertise with a personal touch to help clients achieve financial peace of mind in Grand Rapids.

Integrity Financial Group sits on 44th St SW, just 27 metres from the main road of 44th Street Southwest. The office is located 0.3 miles from Division Avenue South and 0.4 miles from West Kelloggsville Elementary School.

BizScoreAI gives Integrity Financial Group a Technical score of 91 out of 100, which ensures the website is secure and indexable so search engines can read it without errors. The firm also earns a Content Quality score of 75 out of 100, meaning the site answers customer questions clearly and provides content AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website merriam-webster.com on May 3, 2026. Integrity Financial Group - Grand Rapids has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 22, 2026.

  • AI Visibility41 out of 100
  • SEO69 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 23 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 73, Technical 93, Performance 77, Content 33.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Integrity Financial Group – Grand Rapids

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
77/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

69 /100
On-Page
73/100
Technical
93/100
Performance
77/100
Content
33/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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