Boer Insurance Group of Grand Rapids
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-
Address
2535 5 Mile Rd NE
Grand Rapids, MI 49546 -
Phone
(616) 363-7766 -
Website
boerinsurance.com
Location
About Boer Insurance Group of Grand Rapids
Boer Insurance Group is an insurance agent in Grand Rapids, Michigan. This family-owned agency provides auto, home, and umbrella insurance to clients throughout Greater Grand Rapids and the entire state of Michigan. The agency serves a wide service area including Rockford, Belmont, Ada, Cascade, Grandville, Byron Center, Caledonia, Hudsonville, Walker, Jenison, Forest Hills, East Grand Rapids, Comstock Park, and Kentwood. The business has earned over 150 5-star reviews from its clients.
The agency has been managing insurance for clients for over 100 years, with a history of service in West Michigan dating back to 1917. As a third-generation, family-owned business, the team consists of experienced professionals, including David Boer, who holds professional designations such as Certified Insurance Counselor, Accredited Advisor of Insurance, and Licensed Insurance Counselor. The agency operates as an independent insurance agency, representing various insurance companies from the Midwest and across the country to provide coverage options for their community.
The business maintains a well-optimized website that search engines read cleanly, making their information easy to find.
Boer Insurance Group combines over a century of industry experience with a dedicated, local approach to protecting families and assets in Grand Rapids.
Score Summary
BizScoreAI scanned the website britannica.com on June 2, 2026. Boer Insurance Group of Grand Rapids has a BizScore of 50 out of 100. The website audit behind the SEO score ran on October 23, 2026.
- AI Visibility24 out of 100
- SEO80 out of 100
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 4 of 20 points.
Website audit sub-scores (out of 100): On-Page 77, Technical 89, Performance 98, Content 54.
Strengths: 2 checks passed. AI Crawler Access, AI Content Blocking.
Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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Browse: Businesses in Grand Rapids, MI · Insurance Agent in Michigan · Businesses in Michigan
AI engine reads
Read by AI engines 2 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Boer Insurance Group of Grand Rapids
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