Run a free full auditBlackwell Insurance Services is an insurance agent in Grand Rapids, MI, serving individuals and businesses with personalized coverage solutions. The agency specializes in commercial insurance for retail shops, professional offices, contractors, restaurants, marinas, and churches, as well as personal insurance including homeowners, auto, flood, umbrella, and specialty policies like boat, RV, and event insurance. With a 4.60 rating from customer reviews, the agency emphasizes comprehensive protection and customer advocacy. It operates across West Michigan, including the Grand Rapids area, and is known for its responsive service and tailored insurance programs.
While the agency’s official website highlights its roots in Panama City, Florida, founded in 1972, and its focus on Florida-based clients, its Grand Rapids location extends similar services to local businesses and residents. The team is committed to helping clients understand their risks and select the most effective coverage at competitive rates. The agency represents multiple reputable insurance carriers and maintains a customer-first approach, offering support throughout the year and during claims.
Located at 1700 E Beltline Ave NE, Suite 120, the agency sits just a short distance from East Beltline Avenue Northeast, Central Michigan University Grand Rapids Center, and several key local institutions including the Grand Rapids Township Hall and Grand Rapids Township Fire Station 1. Nearby landmarks such as Health Point Medical and the American Eagle public artwork are within a quarter mile.
The agency’s strong reputation, reflected in its high customer rating, underscores its reliability and responsiveness in delivering insurance solutions. Its presence in Grand Rapids extends the same level of personalized service and expertise it has built across Florida, making it a trusted name for both business and personal insurance needs in the region.
Blackwell Insurance Services stands out in Grand Rapids for its dedicated support and comprehensive coverage options tailored to local businesses and residents.
BizScoreAI scanned the website blackwellinsurance.net on June 29, 2026. Blackwell Insurance Services of Grand Rapids has a BizScore of 45 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 7 of 20 points.
Website audit sub-scores (out of 100): On-Page 51, Technical 85, Performance 81, Content 38.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), About/Team Page (warning), Author Signals (warning).
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