Blackwell Insurance Services of Grand Rapids

Insurance Agent Grand Rapids, MI
45 / 100

BizScore

How we score
27
AI Visibility
17
AI Ready
—
AI Agent ReadinessNot audited yet
64
SEO Performance
15
Freshness
92
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Blackwell Insurance Services of Grand Rapids

Blackwell Insurance Services is an insurance agent in Grand Rapids, MI, serving individuals and businesses with personalized coverage solutions. The agency specializes in commercial insurance for retail shops, professional offices, contractors, restaurants, marinas, and churches, as well as personal insurance including homeowners, auto, flood, umbrella, and specialty policies like boat, RV, and event insurance. With a 4.60 rating from customer reviews, the agency emphasizes comprehensive protection and customer advocacy. It operates across West Michigan, including the Grand Rapids area, and is known for its responsive service and tailored insurance programs.

While the agency’s official website highlights its roots in Panama City, Florida, founded in 1972, and its focus on Florida-based clients, its Grand Rapids location extends similar services to local businesses and residents. The team is committed to helping clients understand their risks and select the most effective coverage at competitive rates. The agency represents multiple reputable insurance carriers and maintains a customer-first approach, offering support throughout the year and during claims.

Located at 1700 E Beltline Ave NE, Suite 120, the agency sits just a short distance from East Beltline Avenue Northeast, Central Michigan University Grand Rapids Center, and several key local institutions including the Grand Rapids Township Hall and Grand Rapids Township Fire Station 1. Nearby landmarks such as Health Point Medical and the American Eagle public artwork are within a quarter mile.

The agency’s strong reputation, reflected in its high customer rating, underscores its reliability and responsiveness in delivering insurance solutions. Its presence in Grand Rapids extends the same level of personalized service and expertise it has built across Florida, making it a trusted name for both business and personal insurance needs in the region.

Blackwell Insurance Services stands out in Grand Rapids for its dedicated support and comprehensive coverage options tailored to local businesses and residents.

Score Summary

BizScoreAI scanned the website blackwellinsurance.net on June 29, 2026. Blackwell Insurance Services of Grand Rapids has a BizScore of 45 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility27 out of 100
  • SEO64 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 51, Technical 85, Performance 81, Content 38.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Blackwell Insurance Services of Grand Rapids

AI Visibility Score

How visible is this business to AI-powered search engines

27 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
51/100
Technical
85/100
Performance
81/100
Content
38/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business