Ippel Insurance Agency

Insurance Agent Grand Haven, MI
63 / 100

BizScore

How we score
56
AI Visibility
46
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
15
Freshness
96
Google Rating
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Contact Information

Location

About Ippel Insurance Agency

Ippel Insurance Agency is an Insurance Agent in Grand Haven, MI, located at 317 S Beechtree St. This independent agency serves nearly 2000 individuals, families, and businesses in the area with a wide range of personal and commercial coverage options. Their services include private and commercial auto insurance, home insurance, life insurance, health insurance, pet insurance, business insurance, annuities, and workers compensation. The agency emphasizes helping clients navigate the complex landscape of insurance policies to find the right protection at an affordable price. They operate with convenient hours from 8:30 am to 5:00 pm, Monday through Friday. The business holds a rating of 4.80 based on customer reviews, reflecting the positive standing they have achieved with those they serve.

The agency has been providing insurance and financial services since 1975. As independent agents, they do not work for a single insurance company but instead sell coverage from several different carriers. This structure allows them to tailor policies to specific customer needs and focus on providing the right amount of coverage at the best price. Their team of highly experienced staff is committed to building solid relationships with customers through practical solutions and excellent service. They aim to help clients save money on insurance without sacrificing the quality of coverage they expect.

Ippel Insurance Agency is known for its positive rating from the customers who have reviewed it. This reputation is built on decades of experience and a commitment to helping clients find the protection they need. The agency’s long history in the community and its independent status allow it to offer diverse options that meet the varied needs of its clients.

With a 4.80 rating and over forty years of experience, Ippel Insurance Agency stands as a trusted resource for insurance needs in Grand Haven, MI.

The business is situated on South Beechtree Street, just a short walk from Bolt Park and Sluka Park. It is also located near Christian Junior High School and White Pines Intermediate School.

BizScoreAI gives the business a Discoverability score of 100 out of 100, which ensures AI crawlers can find every page of the website so assistants can recommend the business. The Technical score is 97 out of 100, confirming the website is secure and indexable for search engines to read without errors.

Score Summary

BizScoreAI scanned the website ippelinsurance.com on June 8, 2026. Ippel Insurance Agency has a BizScore of 63 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility56 out of 100
  • SEO72 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 99, Performance 80, Content 36.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. FAQPage Schema (failed), Content Too Thin (failed), Speakable Schema (warning), Weak Heading Structure (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Ippel Insurance Agency

AI Visibility Score

How visible is this business to AI-powered search engines

56 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
43/100
AI Trust Signals
50/100

Ways to improve this score

FAQPage Schema Missing
Content Too Thin
Weak Heading Structure
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
71/100
Technical
99/100
Performance
80/100
Content
36/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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