76 / 100

BizScore

74
AI Visibility
AI Agent ReadinessNot audited yet
84
SEO Performance
84
Google Rating

Contact Information

Location

About eSafety

eSafety is an IT Support provider in Grand Haven, MI, specializing in online safety training solutions for workplaces. The company offers a Learning Management System (LMS) that allows organizations to assign, track, and report on employee training using a library of compliant content. Services include a content portal for downloading SCORM files to upload into existing systems, with automatic updates for active keys, and a Contractor Management System (CMS) for handling third-party site personnel. The CMS streamlines document collection, approval processes, and site-specific training assignments. eSafety supports organizations of any size with tools designed to meet regulatory compliance requirements, featuring an intuitive dashboard for administrators and users. The platform allows clients to upload their own training documents, videos, and policies as standalone content or custom chapters within courses.

The company began as an environmental, health, and safety consulting firm founded in 1997 in Grand Haven. Recognizing a need for effective and consistent training solutions, the team launched eSafetyOnline in 2001, transitioning to an online platform for tracking training progress. The firm has provided online safety training for over 25 years. The core team includes founder and President Rob Torrey, who brings nearly four decades of experience in environmental, safety, and health fields. The company emphasizes team continuity and assigns a dedicated support person to each account, ensuring clients work with the same representative from the initial quote through ongoing support. Content is written by professionals in their respective fields to ensure relevance and retention.

The business is located at 233 Washington Ave #205. It sits on Washington Ave, just a short distance from the Tri-Cities Historical Museum. Franklin Avenue and Columbus Street are nearby, within a tenth of a mile. Central Park is about two tenths of a mile away, while the Ottawa County Courthouse and Loutit District Library are located about three tenths of a mile from the office.

eSafety holds a rating of 4.20 based on customer reviews. The company focuses on creating a strong culture of safety, believing that safety affects every part of life and that people come first. This approach supports employers in keeping their workforce informed, compliant, and safe through accessible and effective training tools.

Contact eSafety

AI Visibility Score

How visible is this business to AI-powered search engines

74 /100
AI Discovery
60/100
Structured Data
84/100
Content Readiness
80/100
AI Trust Signals
70/100

Ways to improve this score

Weak Heading Structure
Author Signals Missing
Speakable Schema Missing
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
88/100
Technical
91/100
Performance
78/100
Content
73/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

/100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Document you own the business by adding a small TXT record to your website domain's DNS — we give you the exact record to copy.
  3. Click Verify. Once we see the record on your domain, the listing is yours.

DNS verification keeps your listing secure — only someone with control of the business domain can claim it.

Contact

Send a message to this business