Run a free full auditTwelve24 Events is an Event Planner in Ferndale, MI, located at 2560 Wolcott St. The firm provides full-service planning, design, production, and management for weddings, bar and bat mitzvahs, corporate functions, celebrations, and non-profit organizations. Their approach covers everything from big-picture design to the smallest detail, with services including budget creation and management, site visits and venue selection, contract negotiation, timeline development, invitation and stationery coordination, detailed event design, floral design, menu selection, music and entertainment coordination, floor plan creation, vendor liaison and load-in supervision, transportation, hotel block management, monogram design, custom product design and production, and guest welcome bags. They also offer services for rehearsal dinners, after parties, and similar events. The business serves clients in Michigan and Florida and holds a 5.00 rating based on customer reviews.
Twelve24 Events is the dynamic sister company to Star Trax Events, which has provided interactive entertainment in the metro Detroit area for more than three decades. Star Trax expanded into full-service event planning in 2016, and Twelve24 Events supports the planning process with a personalized approach that includes venue scouting, vendor management, and visual design. The team takes a concept-driven approach, outlining the scope, function, and logistics of each event to set the creative foundation. They collaborate with exceptional service providers to build a team aligned with client priorities, budget, and style. The design phase utilizes detailed plans and storyboards to create immersive guest experiences, ensuring every suggestion is made with intention.
The in-house team is led by President Geoff Kretchmer, Senior Event Directors Shannon McConnell and Jen Ajlouny, and Event Manager Jacquelyn Dorris. Additional staff include Director of Brand Strategy & Events Stephanie Freedman, Graphic Designer Michael Hnatiuk, Social Media Director Olga Hnatiuk, Marketing Director Becca Schlussel, and Chief of Staff Loren Stone. Clients praise the firm for its kindness, quality of work, and high level of engagement. Reviews highlight how the team exceeded expectations, with one client noting the event was phenomenal and absolutely perfect, while another remarked that the evening was spectacular.
Twelve24 Events delivers a customer-centric approach, transforming visions into reality twelve months a year, twenty-four hours a day. Their deep entertainment roots and dedicated event planning expertise create memorable experiences for clients in Ferndale, Michigan.
The business is situated on Wolcott St in Ferndale, about a quarter mile from Ferndale Schools Early Childhood Center and near Harding Park.
BizScoreAI awarded the business an Authority score of 100 out of 100, which confirms the website clearly identifies the people behind the company to build trust with search engines. The Technical score is 91 out of 100.
BizScoreAI scanned the website twelve24events.com on July 8, 2026. Twelve24 Events has a BizScore of 53 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 18 of 20 points.
Website audit sub-scores (out of 100): On-Page 86, Technical 91, Performance 80, Content 40.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap, Author Signals.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning).
Browse: Businesses in Ferndale, MI · Event Planner in Michigan · Businesses in Michigan
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