Stroo Funeral Home of East Grand Rapids

Stroo Funeral Home of East Grand Rapids is a Funeral Home in East Grand Rapids, MI. The business provides personalized, compassionate funeral services to families at a reasonable price. It was founded in 1972 by John K. Stroo and his wife, Elaine, who began operations in Cutlerville after working in two Grand Rapids area funeral homes. The founders sought a small-town atmosphere where they could be personally involved in the community. The funeral home has grown alongside the expanding community, adding facility space and staff to serve the increasing number of families. The current co-owners are Bob Stroo and Mike Vos, who assumed shared responsibility in 2018 after John Stroo sold his portion of the business. The team includes licensed funeral directors Bob Stroo, Mike Vos, and Ken Speyer, office administrator Laurie Beute, and prearrangement counselor Amy Middendorf, supported by a part-time staff. The business holds a rating of 4.5 based on 142 reviews.

The facility has undergone several expansions to accommodate growth. In 1986, the chapel was enlarged and the entire facility was redecorated. In 1998, the Stroo family moved from their funeral home residence to a condominium, and the residence was subsequently converted into additional funeral home space with a large addition. Mike Vos joined John Stroo as the first full-time licensed funeral director in 1993, followed by Laurie Beute as the first full-time office administrator in 1999. Licensed funeral director Ken Speyer was added to the full-time staff in 2000, followed by Bob Stroo, John and Elaine’s son, in 2002. Amy Middendorf joined as a prearrangement counselor in 2014. The funeral home maintains a reputation for providing personalized service at a reasonable price, a legacy that the current co-owners strive to uphold.

Stroo Funeral Home of East Grand Rapids combines decades of local experience with a dedicated team of licensed professionals to support families during difficult times in East Grand Rapids.

Stroo Funeral Home of East Grand Rapids is located on 68th Street Southeast, situated about a quarter mile from Creekside Park and half a mile from the Paul B. Henry Freeway.

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