58 / 100

BizScore

42
AI Visibility
AI Agent ReadinessNot audited yet
67
SEO Performance
100
Google Rating

Contact Information

Location

About The Financial Planning Company

The Financial Planning Company is a financial planner in Detroit, MI, offering investment management, financial planning, and retirement planning services to individuals, families, and 401(k) plans. The firm builds diversified, low-cost investment portfolios using an evidence-based approach grounded in Nobel Prize-winning research and provides personalized financial plans tailored to each client’s goals. As a fee-only fiduciary advisor, it is compensated solely by its clients, ensuring alignment of interests. The company serves clients locally in Detroit and across the nation, with a focus on long-term financial clarity and peace of mind. It holds a perfect 5.00 rating based on 35 reviews, reflecting strong client satisfaction.

The Financial Planning Company is a registered investment advisor founded in 2016 by Brewster Smith, who brings over a decade of international finance experience from roles at FIG Partners Investment Bank in Chicago, Southern Cross Equities in Sydney, and UBS and Diversified Portfolios in Michigan. The firm emphasizes tax-efficient strategies, including tax loss harvesting, tax conscience trading with minimal turnover, and quarterly portfolio rebalancing. Services include retirement planning, wealth building, estate planning, balance sheet and spending analysis, college and education planning, and special needs planning. Carr Cavender serves as a consultant, bringing expertise from the Wharton School of Business Private Wealth Management Program and experience in impact investing.

The firm is headquartered at 220 S Main St in Royal Oak, MI, a city located just outside Detroit. While no nearby landmarks are listed, the address sits within a commercial district known for professional services and financial institutions.

The company maintains a strong local reputation, consistently earning high customer ratings, and enjoys a steady record of repeat clients and referrals. This enduring trust underscores its commitment to fiduciary responsibility and personalized service.

In Detroit, The Financial Planning Company stands out as a trusted partner for those seeking transparent, client-first financial guidance rooted in research and long-term stability.

Services:

  • Estate Planning
  • Investment Management
  • Retirement Planning
  • Tax Efficient Asset Placement
  • Wealth Building

Contact The Financial Planning Company

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
33/100
AI Trust Signals
70/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
65/100
Technical
86/100
Performance
88/100
Content
28/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

/100
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